Posted on September 18, 2013 at 12:56pm
I’ve started a marketing company for auto sales people, and I already know it will fail. Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?
- Auto sales people don’t stay put, they believe they sell a product and are willing to move to sell the “hot” product instead of recognizing the value lies in the salesperson, not the product.
- Auto sales people keep lousy records. They rely on the dealer’s systems and processes…