Steven Laureys
  • Cockeysville, MD
  • United States
  • CallRevu
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Latest Activity

Steven Laureys posted a blog post

Why Click-to-Call is a Flawed Metric

Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your future ad spend on these metrics. But what if I told you this is flawed data that doesn’t accurately reflect what makes your phones ring? The fact is, there is…See More
Aug 14
Steven Laureys posted a blog post

3 Tips to Increase Organic Website Traffic

Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the red-headed…See More
Aug 7
Steven Laureys posted a blog post

2 Strategies to Bump Up Service Business

Rising interest rates and stagnant incentives point to a slowing new vehicle market through the end of the year. NADA predicts new vehicle sales will decline at least one percent, and probably more. Used car sales are picking up. But not at a velocity to make up for the loss of new vehicle sales. What should a dealer do? Some may need to lean on the parts and service…See More
Jul 16
Steven Laureys posted a blog post

How to Maximize Your Digital Ad Spend

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action like…See More
Jun 26

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
CallRevu
What is your current position within your organization?
National Account Director for CallRevu's CallVision DNI technology platform
What is your company website?
http://www.callrevu.com
What is your Facebook page/URL?
http://www.facebook.com/CallRevu/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
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Steven Laureys's Blog

Why Click-to-Call is a Flawed Metric

Posted on August 14, 2019 at 10:14am 0 Comments

Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You likely base some of your future ad spend on these metrics. But what if I told you this is flawed data that doesn’t accurately reflect what makes your phones…

Continue

3 Tips to Increase Organic Website Traffic

Posted on August 7, 2019 at 10:09am 0 Comments

Every dealership wants to increase website traffic, that’s why they spend thousands of dollars per month on advertising agencies to run email marketing, pay-per-click advertising, and social media campaigns. Typically, agencies include search engine optimization in service packages to snag organic search traffic. Yet, organic search often feels like the…

Continue

2 Strategies to Bump Up Service Business

Posted on July 16, 2019 at 10:13am 0 Comments

Rising interest rates and stagnant incentives point to a slowing new vehicle market through the end of the year. NADA predicts new vehicle sales will decline at least one percent, and probably more. Used car sales are picking up. But not at a velocity to make up for the loss of new vehicle sales. What should a dealer do? Some may need to lean on the parts and…

Continue

How to Maximize Your Digital Ad Spend

Posted on June 26, 2019 at 10:42am 0 Comments

The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90 percent of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments, and sales to that ad spend. Instead, you get metrics that don’t directly correlate to customer action…

Continue

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