Willis Williams
  • Male
  • Rhinebeck, NY
  • United States
  • Dealer Authority
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Which best describes you?
Car Enthusiast
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Digital Strategist
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How did you specifically hear about DealerELITE? If referred, who?
James Lacy
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Posting and insights on marketing and adverting.

Willis Williams's Blog

Why Social Media Is Actually Good For Your Dealership

Posted on June 23, 2015 at 9:25am 0 Comments

Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a huge waste of time. Well the good news is that you’re not alone. The bad news is that the numbers of non-believers are rapidly dwindling.

Let’s say that you’re on the fence about whether there’s actual ROI (return on…


Why Your Facebook Page Needs To Lose Likes

Posted on March 16, 2015 at 8:27am 1 Comment

There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in too. So what’s going on exactly? Starting March 12, Facebook will begin to purge likes on business pages that are from…


Should You Care About Branding?

Posted on May 28, 2014 at 2:51pm 0 Comments

"I'm not a businessman, I'm a business, man."- Jay-Z

What most people don't realize is that even a living person can become a brand. This is a basic staple of advertising and sometimes it needs to be asked: what exactly is a brand? In a…


Don’t Rely On Your Friends For Advice

Posted on December 14, 2013 at 12:00pm 1 Comment

An excellent and valuable article by Andy Rachleff - President & CEO at Wealthfront Inc.

Over the past few weeks, I have noticed a significant difference in the way older and younger people see the importance of experts. It’s a classic generation gap.

People in…


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