Dealerships Are Leaving Millions on the Table by Ignoring Tires



Walk into almost any dealership service drive and you’ll see the same thing: oil changes, recalls, warranty work, maybe some brake jobs.



What you won’t see—at least not at scale—is a serious focus on tires.



And that’s a problem. Because tires aren’t just another line item in fixed ops. They’re one of the biggest missed revenue opportunities in the entire…

The OEM Website Problem No One Wants to Talk About (Except Ford)



Over the past several months, I’ve been digging into something that should concern every dealer operating under an OEM-mandated website program:



Mobile performance is being overlooked—and it’s quietly costing dealers traffic, leads, and sales.



This isn’t a theory. It’s showing up directly in the data.



The Reality: Most Dealer Traffic Is…