Dealerships Are Leaving Millions on the Table by Ignoring Tires



Walk into almost any dealership service drive and you’ll see the same thing: oil changes, recalls, warranty work, maybe some brake jobs.



What you won’t see—at least not at scale—is a serious focus on tires.



And that’s a problem. Because tires aren’t just another line item in fixed ops. They’re one of the biggest missed revenue opportunities in the entire…

The OEM Website Problem No One Wants to Talk About (Except Ford)



Over the past several months, I’ve been digging into something that should concern every dealer operating under an OEM-mandated website program:



Mobile performance is being overlooked—and it’s quietly costing dealers traffic, leads, and sales.



This isn’t a theory. It’s showing up directly in the data.



The Reality: Most Dealer Traffic Is…

Our experience with Vettx was poor.

Based on our market, Vettx estimated we would be able to purchase 17 vehicles per month through their program. In reality, we purchased 2 vehicles last month and 1 the month before. The profit generated by the program did not come close to covering the cost.

The program did not perform as it was represented to us. We initially signed up for 6 months, believing the agreement…

Cargurus, I have notice that because Carvana will provide free delivery to many area, they now show in the zip codes searches for those areas, pushing down the results for dealers actually located there. This can explain whey the ROI may have changed for many of us. Also, many states DMV require the vehicle to be contracted at the dealership location.