Keith Shetterly
  • Male
  • Houston, TX
  • United States
  • Keith Shetterly
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Which best describes you?
What company do you work for (or own)?
Keith Shetterly
What is your current position within your organization?
Vice President
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Mediocrity is a habit--Excellence is a choice! I choose excellence and so do my clients. Improved dealer sales is my requirement: I consult, service, train, and sell products that all have a positive result to sales.

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Keith Shetterly's Blog

You Pay Ransom on Your OWN Data!

Posted on December 6, 2016 at 9:00pm 1 Comment

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.

How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several…


'Twas the Friday Before Weekend"

Posted on November 30, 2016 at 10:00am 0 Comments

"'Twas the Friday Before Weekend"

    by Keith Shetterly

    (with apologies to "'Twas the Night Before Christmas")…


Pull the Plug on Your CRM!

Posted on November 28, 2016 at 3:30pm 0 Comments

Pull the plug? On your CRM?? What???

Yes, you may as well try it so that you are prepared for that Very Eventual day when suddenly you have “no CRM”—I mean, real dealer experience shows (more than once in 2016) that at least two of the top three CRMS will eventually turn THEMSELVES off right when you need them.

And these outages to date…


GMs: Don't Skate Yourself!

Posted on November 20, 2016 at 7:00pm 2 Comments

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.

Well, guess what: With no more money spentif you change your…


Comment Wall (5 comments)

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At 10:10am on May 13, 2011, NANCY SIMMONS said…
Love it...Promoted...tweeted and shared on fb...
At 9:55am on May 13, 2011, NANCY SIMMONS said…
Thanks Keith for promoting my discussion...I appreciate it...You are the BEST!
At 11:18am on April 12, 2011, Tom Gorham said…
Just hey.  I got an email that you joined ADM...  Strange, I thought you were already a member.  So I thought I would say "Hey".
At 10:51am on April 12, 2011, Tom Gorham said…
At 5:10pm on March 17, 2011, Garry House said…
No, Keith, we haven't met, but I closely follow your comments on the ADM forum, and like what you have to say. I'd like to get to know you.

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