Keith Shetterly
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  • Houston, TX
  • United States
  • Keith Shetterly
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Keith Shetterly's Discussions

The Good Ol’ Boy Network (GOBN) Limits Dealer Success

Started this discussion. Last reply by Christopher Ferris May 21, 2011. 17 Replies

The Good Ol’ Boy Network (GOBN) of the car business limits us in how we apply experienced…Continue

 

Keith Shetterly's Page

Latest Activity

Keith Shetterly's blog post was featured

You Pay Ransom on Your OWN Data!

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several large DMS companies…See More
Feb 23, 2017
Robert Benn commented on Keith Shetterly's blog post You Pay Ransom on Your OWN Data!
"The same of it all is that the DMS companies are imposing these fees under the guise of "security" and have essentially locked the dealer out of their own data unless they pay for additional tools to import it to their own database…"
Jan 8, 2017
Keith Shetterly commented on Chuck McGraw's blog post Importance of the Telephone Today
"Hi Chuck! Long time no talk to. :) The idea of the BDC grew from the realization that, for decades, salespeople on average fail on the phone. And Internet leads just made that average worse. Taking the proper actions from training is difficult--no…"
Jan 8, 2017
Keith Shetterly's blog post was featured

You Pay Ransom on Your OWN Data!

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several large DMS companies…See More
Dec 6, 2016
Keith Shetterly posted a blog post

You Pay Ransom on Your OWN Data!

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several large DMS companies…See More
Dec 6, 2016
Keith Shetterly's blog post was featured

'Twas the Friday Before Weekend"

"'Twas the Friday Before Weekend"     by Keith Shetterly     (with apologies to "'Twas the Night Before Christmas")'Twas Friday before Weekend, when all through the house not a new deal was clicking, not even a mouse; the keyboards were laid in the showroom with care in hopes that St. CRM soon would be there.The salespeople nestled all worried at desks while visions of commissions soon…See More
Dec 5, 2016
Keith Shetterly posted a blog post

'Twas the Friday Before Weekend"

"'Twas the Friday Before Weekend"     by Keith Shetterly     (with apologies to "'Twas the Night Before Christmas")'Twas Friday before Weekend, when all through the house not a new deal was clicking, not even a mouse; the keyboards were laid in the showroom with care in hopes that St. CRM soon would be there.The salespeople nestled all worried at desks while visions of commissions soon…See More
Nov 30, 2016
Keith Shetterly's blog post was featured

Pull the Plug on Your CRM!

Pull the plug? On your CRM?? What???Yes, you may as well try it so that you are prepared for that Very Eventual day when suddenly you have “no CRM”—I mean, real dealer experience shows (more than once in 2016) that at least two of the top three CRMS will eventually turn THEMSELVES off right when you need them.And these outages to date very often revolve around weekends--or worse around…See More
Nov 29, 2016
Keith Shetterly posted a blog post

Pull the Plug on Your CRM!

Pull the plug? On your CRM?? What???Yes, you may as well try it so that you are prepared for that Very Eventual day when suddenly you have “no CRM”—I mean, real dealer experience shows (more than once in 2016) that at least two of the top three CRMS will eventually turn THEMSELVES off right when you need them.And these outages to date very often revolve around weekends--or worse around…See More
Nov 28, 2016
Keith Shetterly's blog post was featured

GMs: Don't Skate Yourself!

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.Well, guess what: With no more money spent, if you change your sales process you’ll more than double your opportunities to sell…See More
Nov 20, 2016
Keith Shetterly commented on Keith Shetterly's blog post GMs: Don't Skate Yourself!
"Steven, thank you for the comment, and YES. I have seen the data to prove this still happens. "
Nov 20, 2016
steven chessin commented on Keith Shetterly's blog post GMs: Don't Skate Yourself!
"Hard to believe that such  '101'  basics are still un-resolved  ---  but   --- I  recently had to call many independent dealers and more than half didn't even answer the phone ! It is ridiculously easy to…"
Nov 20, 2016
Keith Shetterly posted a blog post

GMs: Don't Skate Yourself!

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.Well, guess what: With no more money spent, if you change your sales process you’ll more than double your opportunities to sell…See More
Nov 20, 2016
Keith Shetterly's blog post was featured

The OEM Wants to Go Water Skiing!

General Managers: There’s an old joke about ancient times and a Roman galley ship, where the rowers are resting, and the second in command tells them “I have good news and bad news. The good news is that you get an extra hour of rest, and double fresh water and rations. … The bad news is … the captain wants to go water skiing!”That applies to you. How? First, some data: The average CRM…See More
Nov 19, 2016
Keith Shetterly posted a blog post

The OEM Wants to Go Water Skiing!

General Managers: There’s an old joke about ancient times and a Roman galley ship, where the rowers are resting, and the second in command tells them “I have good news and bad news. The good news is that you get an extra hour of rest, and double fresh water and rations. … The bad news is … the captain wants to go water skiing!”That applies to you. How? First, some data: The average CRM…See More
Nov 18, 2016
Keith Shetterly's blog post was featured

Your C-R-M is a D-U-D!

Do you have a CRM? Did you know that, on average, most major CRMs only see usage of 25%?Let that sit there for a minute. You pay 100% but you . . . use 25%.Is it your fault? Maybe. Likely. Sure.Your salespeople won’t use it.And you won’t make them.And so you pay 100% of the bill for 25% product every month. 12 times a year.And you make less sales and less money with this low CRM usage.…See More
Nov 17, 2016

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Keith Shetterly
What is your current position within your organization?
Vice President
What is your company website?
http://www.keithshetterly.com
What is your Facebook page/URL?
http://www.facebook.com/keithshetterly
What is your LinkedIn page/URL?
http://www.linkedin.com/keithshetterly
How did you specifically hear about DealerELITE? If referred, who?
Internet
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Mediocrity is a habit--Excellence is a choice! I choose excellence and so do my clients. Improved dealer sales is my requirement: I consult, service, train, and sell products that all have a positive result to sales.

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Keith Shetterly's Blog

You Pay Ransom on Your OWN Data!

Posted on December 6, 2016 at 9:00pm 1 Comment

Your DMS Data is held hostage and it hurts your dealership financially EVERY MONTH. And it's been happening for years.

How? First, to be clear, I’m NOT a vendor that has anything to do with your data, though I have been--I don't have my own economics in this dog fight, but I do know how this works against you, is what I mean. I’ve seen it for many years now: Several…

Continue

'Twas the Friday Before Weekend"

Posted on November 30, 2016 at 10:00am 0 Comments

"'Twas the Friday Before Weekend"

    by Keith Shetterly

    (with apologies to "'Twas the Night Before Christmas")…

Continue

Pull the Plug on Your CRM!

Posted on November 28, 2016 at 3:30pm 0 Comments

Pull the plug? On your CRM?? What???

Yes, you may as well try it so that you are prepared for that Very Eventual day when suddenly you have “no CRM”—I mean, real dealer experience shows (more than once in 2016) that at least two of the top three CRMS will eventually turn THEMSELVES off right when you need them.

And these outages to date…

Continue

GMs: Don't Skate Yourself!

Posted on November 20, 2016 at 7:00pm 2 Comments

General Managers: YOU, and I mean YOU, are being skated out of dozens (or more) of sales every month by your sales staff, sales that you spend advertising money to get. Essentially, you could feel that you are skating yourself. After all, they work for YOU.

Well, guess what: With no more money spentif you change your…

Continue

Comment Wall (5 comments)

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At 10:10am on May 13, 2011, NANCY SIMMONS said…
Love it...Promoted...tweeted and shared on fb...
At 9:55am on May 13, 2011, NANCY SIMMONS said…
Thanks Keith for promoting my discussion...I appreciate it...You are the BEST!
At 11:18am on April 12, 2011, Tom Gorham said…
Just hey.  I got an email that you joined ADM...  Strange, I thought you were already a member.  So I thought I would say "Hey".
At 10:51am on April 12, 2011, Tom Gorham said…
Hey!
At 5:10pm on March 17, 2011, Garry House said…
No, Keith, we haven't met, but I closely follow your comments on the ADM forum, and like what you have to say. I'd like to get to know you.
 
 
 

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