We live in a strange world. Thanks to the internet's multifaceted infostream, time, formerly arrow-straight, has wrapped around itself like a Hot Wheels track which now, unfortunately, has sent the miniature muscle car of history careening back to the 80s.…

RCS

We’re all familiar the use of directories, and they can be fine for link building. But using them over and over again isn’t real company sh*t. Real marketing value comes from listening to what the target consumer is searching for and building content around those queries. Essentially, we should strive to become the go-to resource for clients in the industry. Strategies that create content which have customers coming back for more…

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…

SEO for Car Dealers: Why You Should be Using It

“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately…

While marketers and business owners continue to wait on investing in online video marketing content (and developing their strategy), their prospective customers aren't.

We have quickly become a nation of viewers, not readers. 75 million viewers watch online video per day (YES, that is PER DAY) and 40 billion videos are streamed per month (YES,…

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Most Of What You Write Won’t Be Read (Well… Almost)

I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…