Jeff Gordon gets his revenge with a prank on unsuspecting 'cab rider' #RCS

You may remember the Jeff Gordon "test drive" ad from about a year ago, when Gordon, in disguise, appeared to take a hapless used-car salesman on the ride of his life. Well, as it turned out, most of that ad was staged; Gordon himself wasn't even behind the wheel for much of the ad.

But never let it be said Gordon doesn't have a long memory ... or a desire for revenge. Gordon and the folks at Pepsi zeroed in on Travis Okulski, a writer for Jalopnik who wrote a scathing takedown of the commercial. With a little help from Okulski's bosses, they got Okulski into a cab in North Carolina, and, well ... magic happens. This one's a bit long but worth it.

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Comment by MANNY LUNA on March 1, 2014 at 1:25am: This was good!

#RCS Real Companies Do Real Things.

Comment by Henry J. Doig on February 28, 2014 at 2:05pm: Yea Baby!

Comment by Mark Dubis on February 28, 2014 at 12:56pm: Awesome, going out for a Pepsi Max right now.

Comment by Tom Vann on February 28, 2014 at 12:43pm: That is HILARIOUS!!!!!!! Thanks for the post, Manny!