David Farmer's Blog (18)

Just how important is social media for car dealerships?

Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.

A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…

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Added by David Farmer on December 9, 2013 at 7:00am — 2 Comments

The Easy Way to Maintain Your Social Media Presence

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.

Consider…

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Added by David Farmer on October 30, 2013 at 8:01am — No Comments

What Is Your Video Strategy?

Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…

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Added by David Farmer on October 9, 2013 at 9:18am — No Comments

What are the essentials of a good blog?

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…

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Added by David Farmer on September 24, 2013 at 8:02am — No Comments

Online Reviews/Reputation Management

What is more important than your reputation? No matter what industry you are in, the answer to the previous question is a large and glaring, “nothing!” There is a reason that businesses such as Yelp! generate so many lawsuits. In the pre-Internet Era, bad word of mouth was just that, very bad, but now with the ubiquitous nature of the internet, the “reputation game” has indeed changed a great deal. Negative reviews online can now be a real killer and can do their damage with remarkable…

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Added by David Farmer on September 19, 2013 at 7:15am — No Comments

The fact of the matter is that currently companies are spending a great deal of money on advertising to drive customers to their website.

Ever since Google released their influential Zero Moment of Truth study, companies have been rushing to address and improve their online presence. The fact of the matter is that currently companies are spending a great deal of money on advertising to drive customers to their website. However, while website traffic is desirable, it doesn’t necessary convert visitors to shoppers. 



Quite frequently, companies don’t have an effective way to…

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Added by David Farmer on September 12, 2013 at 7:56am — No Comments

intice Names Steve Moore Vice-President of Sales

FOR IMMEDIATE RELEASE:

Press Contact:

Alex Veal

855.747.7770

alex@inticeinc.com



intice Names Steve Moore Vice-President of Sales

September 9, 2013, Tampa, Florida – Intice announced today the appointment of the new company Vice-President of Sales. Steve Moore will immediately assume responsibilities for national sales efforts. Intice focuses on…

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Added by David Farmer on September 9, 2013 at 4:12pm — No Comments

Targeted Keywords and What they Mean to Your Dealership

“Cars” and “dealership” are probably not the best keywords for you.  When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using.  One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad.  This is a very common mistake for all kind of companies and businesses, as they opt for very broad…

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Added by David Farmer on August 27, 2013 at 7:27am — No Comments

Should your dealership be on Facebook... Really?

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have…

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Added by David Farmer on August 26, 2013 at 8:13am — 3 Comments

intice® Empowers Car Dealerships Through Facebook Review Posting Technology

intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.

After initially visiting the car dealership's site and opting to receive a free VISA® gift…

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Added by David Farmer on August 25, 2013 at 8:38am — No Comments

Facebook Reviews.

Facebook Reviews.
Online customer reviews are increasingly becoming an important part of the online shopping process and many dealerships continue to struggle to capture online reviews from their customers.



The intice Facebook Review App captures reviews from your customers as they activate their…
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Added by David Farmer on August 24, 2013 at 7:34am — No Comments

Retargeting:

In its most basic form, retargeting serves ads to people after they have left an advertiser's website. Retargeting helps companies advertise to website visitors who leave without a conversion - this accounts for about 98% of all web traffic.[3] Retargeting takes place through displaying ads to the user as they browse the Internet, via various ad networks.

This process marks or tags online…

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Added by David Farmer on August 23, 2013 at 7:59am — No Comments

It's All About Conversion. The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

It's All About Conversion.

The Importance of Identifying the Anonymous Web Visitor at the ZMOT.

 

 

overview.

 

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…

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Added by David Farmer on August 9, 2013 at 4:10pm — No Comments

Do I really need a social media presence?

Having a social media presence should be looked at as a great opportunity. The reason is that if you handle your dealership's social media presence correctly, you can expect to gain customers that you would otherwise have never reached. Yet, there are other reasons why you need to have a robust, dynamic and growing web presence as well. In this article, we will explore why you need a social media presence and how it can benefit your dealership. As it turns out,…

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Added by David Farmer on July 25, 2013 at 8:04am — No Comments

AdWords 101 - Should You Consider Using Google Adwords?

When it comes to advertising of any kind, it is important that every dollar you spend will get results.  This truism has held for generations and it continues today.  But there have been some changes to this model.  An excellent example of how the game has changed somewhat is Google Adwords.  Google Adwords allows you to have small text ads appear on the side of the Google search page during a search.  Using Google Adwords can involve a good deal of strategy on…

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Added by David Farmer on June 26, 2013 at 4:21pm — No Comments

Understanding Reputation Management

Understanding Reputation Management

Reputation matters regardless of the industry that you are in or what goods or services that your company provides. Perceived issues with your trustworthiness or the quality of your product most definitely can impact your…

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Added by David Farmer on February 13, 2013 at 1:21pm — No Comments

What Should and Shouldn't Go in a Dealership's Blog?

Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive! 



Key Factor Number One-Always Focus on the…

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Added by David Farmer on January 28, 2013 at 9:21am — No Comments

5 Tips for Dealership Facebook Pages.

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a…

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Added by David Farmer on January 25, 2013 at 3:17pm — No Comments

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