David Farmer
  • Tampa, FL
  • United States
  • Intice, Inc.
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Vendor Partner
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Intice, Inc.
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Jon Lamb, Moore & Scarry
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David has over 20 years of retail automotive experience with a strong focus on BDC, Internet Sales, Digital Marketing and a Progressive Sales Process.

David developed a BDC that was responsible for over 200 units/month in one of the Largest Toyota Dealerships in the U.S. in the late 1990's

David also was the General Sales Manager for several large volume Tier I import stores including a New Open-Point Toyota store in a Major Metro Market, that delivered over 1000 vehicles in the first 90 days, with a 9 Person BDC, 36 Sales people, a closed floor and rotation system utilizing a progressive sales process designed to provide a Wold-Class customer experience and full transparency.

David is also responsible for developing, and is the copyright holder for the first Desking Software System of it’s type, "ePencil" which is marketed by the Premier Automotive Sales Training Company in the U.S., The Cardone Group.

Intice Inc., Launches Web-Based Incentive System for Dealerships Nationwide.

TAMPA, FL (Mar. 18, 2012) – Intice Inc., announced today that they will be offering a web-based incentive system for auto dealers nationwide. 

“No matter what study you look at, today’s customers are conducting almost all of their shopping and decision making online. Customers are less willing to drive from dealership to dealership to search for a new car.” stated David Farmer, CEO of Intice, Inc. “The most important factor for increasing sales is to capture the number one position on your customer’s shopping list. Intice provides auto dealers the single greatest way to convert in-market, online shoppers to showroom opportunities and ultimately to sales and gross profit, positively impacting the dealer’s bottom line.” 

Intice Inc., provides auto dealers with a full compliment of web-based marketing tools, including their state of the Art intice Incentive System℠ (iIS℠), Email Marketing System℠ (EMS℠) and their CustomerExperience Survey℠ (CES℠). 

iIS℠ is installed on a dealership’s website with one simple line of code and rewards your customer with a high-value brand name incentive for visiting your dealership showroom.  intice™ uses recognizable brand name gift card such as Apple.com™, Amazon.com™ or a Customized Visa™ Card with a Dealership’s logo and image of their choice as an incentive for consumers to provide their contact information and visit a Dealer’s showroom.  The intice™ Incentive System increases a dealership’s ability to convert more anonymous web visitors to leads and ultimately to showroom visitors. 

EMS℠ utilizes a strategy of escalating incentivizes for a customer to visit a dealership showroom and enter the sales process. At the point the customer registers for the gift card though the point the customer arrives at the dealership, EMS℠ escalates the level of additional incentives to drive purchase behavior. EMS℠ automatically generates email communication which includes additional high value incentives based on the shopper’s behavior. 

Leveraging the consumer interaction tracked by the intice Incentive System℠, the CES℠ provides for a level of insight to customer shopping experience that was previously unattainable as well as providing valuable information about the customer’s. 

intice™ is the single most cost effective marketing tool available today. If you are looking for a solution on how to capture more qualified, interested leads that convert to gross profit and net profit you have to look at intice™” John Marazzi, Owner - Brandon Honda - Brandon, FL 

About Intice Inc. 

intice™ is a simple, effective and inexpensive way to increase your dealership's online to offline conversion. intice™ offers auto dealers a comprehensive set of digital marketing tools to increase website lead conversion, convert website visitors into showroom opportunities making the most effective use of a dealer’s advertising budget. Intice, Inc. is Headquartered in Tampa, Florida, to learn more at http://www.InticeINC.com 

© 2012 Intice, Inc. intice™ is a trademark of Intice, Inc. Other trademarks are the property of their respective owners. 

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At 10:11pm on March 25, 2012, Bill Goodfriend said…

Welcome to DE David, I think you will really like our community; welcome aboard!

David Farmer's Blog

Just how important is social media for car dealerships?

Posted on December 9, 2013 at 7:00am 2 Comments

Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.

A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…


The Easy Way to Maintain Your Social Media Presence

Posted on October 30, 2013 at 8:01am 0 Comments

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.



What Is Your Video Strategy?

Posted on October 9, 2013 at 9:18am 0 Comments

Video is becoming more and more of an online player all the time. Just a few years ago using video for promoting any business could be tricky due to bandwidth related issues, but now video is a completely viable way for businesses of all kinds to reach more people online. People pay a good deal of attention to online video, in part, due to the fact that the novelty of video ads. Video interactivity hasn’t yet wore off and will not for years to come. Having a video…


What are the essentials of a good blog?

Posted on September 24, 2013 at 8:02am 0 Comments

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…


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