JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Yet another question about TrueCar sentiment

Started this discussion. Last reply by David Blassingame Jul 6, 2015. 2 Replies

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to…Continue

Tags: TrueCar

Salesperson Branded Presence: Who's the Best?

Started this discussion. Last reply by Tyson Madliger Jul 3, 2015. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the…Continue

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Started this discussion. Last reply by steven chessin Mar 11, 2015. 4 Replies

Over the last few months, we've seen an increased interest in search engine optimization…Continue

Tags: SEO

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about DealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

JD Rucker's Videos

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JD Rucker's Blog

The Most Valuable Lesson I Ever Learned Selling Cars

Posted on August 14, 2015 at 8:34pm 4 Comments

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

Continue

3 Things Dealers Should Ask Every Potential Vendor (and the surprising answers to seek)

Posted on August 7, 2015 at 9:07am 1 Comment

There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.

It can be challenging to…

Continue

The Growing Plague of Google Analytics Spam and How to Filter It

Posted on July 26, 2015 at 11:05pm 0 Comments

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.

It's spam. That's the bad news. The good news…

Continue

Straight to Inventory versus Landing Pages for PPC

Posted on July 7, 2015 at 4:41am 0 Comments

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC,…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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