Tim Northburg
  • Male
  • Fort Collins, CO
  • United States
  • Markley Motors, Inc. and LifeWork…
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LifeWork Elements Sales Training Blog

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Welcome, Tim Northburg!

Profile Information

Which best describes you?
What company do you work for (or own)?
Markley Motors, Inc. and LifeWork Elements Sales Training
What is your current position within your organization?
E-Commerce Director, Author & Trainer
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
16+ years experience in automotive sales, management, training, BDC, and Internet Lead Management. Author of Automotive Sales Training guidebooks, motivational books, and general fiction novel: Otterocity! - Bring a Joyful Spirit to your life.

Books by Author Tim Northburg

Creating affordable automotive sales training books,learining materials, and inspirational stories.

Automotive Sales Playbook

Managers, hand this to your new salespeople on their first day. In this playbook, for beginning or relatively new Automotive Professionals, you will learn the basics of needs-based sales and lay the foundation for a great career selling vehicles. These basic plays are key elements to your success and longevity in the industry. If you are a veteran, you can use this book to “stay sharp” and refine your automotive sales skills.


Automotive Sales 101

"Automotive Sales 101" is a follow-up guidebook that builds upon techniques previously introduced in "Automotive Sales Playbook." This automotive sales book is a complete training guidebook that teaches intermediate fundamentals and techniques of Automotive Retail Sales. This book is aimed at those professionals who have some experience in the business or those veterans who want to learn additional needs based selling skills. So, increase your knowledge and increase your sales!


Knights of the Blacktop

This advanced sales guidebook builds off the skills introduced in "Automotive Sales Playbook" and "Automotive Sales 101" to bring you the advanced sales techniques of Automotive Retail Champions. Learn every advanced mindset, skill, technique, word tract, and close you need to elevate your automotive career so you can become an elite Knight of the Blacktop!


Automotive Sales Phone Mastery

What sets top sales people aside from the rest? They know how to work the phones. This complete playbook walks you through the various phone calls, word tracts, and objections an Automotive Salesperson takes, makes, and handles many times each day. Master the phone and sell more vehicles.


Automotive Internet Sales Mastery

In dealerships today, Internet Departments are growing and many dealerships are going to an all Internet based sales force. What processes do you have in place to handle your Internet customers to appoint and close more leads? Automotive Internet Sales Mastery is your complete guide to handling, appointing, and selling more Internet customers. This step-by-step guidebook takes you through the first call, the first text, and the first e-mail. It outlines a rigorous 90 day follow-up, breaks down the Internet sales process, and more. Become an Internet Sales Master and sell more vehicles!

Automotive Data Mining 101

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO’s. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have “won” to your dealership. You too can master your data.

Automotive Parts Sales 101

In dealerships today, we tend to focus primarily on the sales and service departments. What about the parts department? They are just as important to the well being of the dealership as the sales and service departments. Having properly trained and effective parts personnel is the first key to selling more parts and accessories. The second key is having process in place within the dealership that helps spread awareness that you sell additional parts and accessories. This book will distill some basic principles that will help you and your parts personnel thrive and sell more parts and accessories, both to internal and external customers.

Sales Is Mashed Potatoes

If life is like a box of chocolates, then sales is like a pot of mashed potatoes. Enjoy this pocket guide filled with light anecdotes as it relates sales to mashed potatoes. Use this inspiring philosophy to help motivate yourself and keep focused on achieving success in selling. Whether you are selling cars, real estate, phones, pork and beans, or widgets this philosophy can work for you.

Fuel The Furnace: Fuel Success In Your Life

Fuel The Furnace is a story about Dillon Sandburg's journey to England and a chance meeting with a Scottish mentor, Scott MacGregor. Scott gives Dillon a ring with a secret inscription etched into it and takes him on a journey through England while he teaches Dillon how to fuel the furnace of success in his life. In the end Scott shares the meaning of the inscription and changes Dillon's thinking forever.

Decide On It!

It . . . is anything you want or desire and is found in these eight core areas of your life: Mind, Body, Money, Work, Social Life, Relationships, Belief, and Family. What is it you want? This pocket guidebook will help you figure out what you want in your life. You must clearly define what it is you want before you can start working towards it. Once you decide on it—you can realize it!

Realize It!

What is "it" in life? It . . . is anything you want but don't have. It . . . is also the things you have and want to keep. This pocket guidebook will help you work on getting, and keeping, what you want in life. First, you must ask yourself, "How bad do I want it?" Then, you have to determine how you are going to work towards getting it. Once you know how to conquer your fears break through barriers, and overcome obstacles you will realize it!

Realize It! Goals Workbook

What is "it?" Anything you want in life is "it" and becomes the focus of your daily, weekly, monthly, and yearly goals. You may have goals to reach, but you may not write them down, monitor them on a daily basis, and work towards achieving them. This workbook will help you, understand your purpose, identify what success means to you, and set short and long-term goals to help you monitor and realize "it" in all areas of your life. Now, realize it!



Otterocity is a story about bringing a joyful spirit to your life, no matter what challenges you face in society, the economic climate, or life in general. Follow Corry Samuelson as he embarks on a journey from Fort Collins, Colorado to San Juan Island, Washington to film a group of Sea Otters. Here, he meets an otter he names Lizzie and uncovers simple turths about otters that he infuses into his life, to bring about change and a joyful spirit, during his struggle with the economy, work, and the death of his friend/boss.

Otterocity! Field Guide

Otterocity! Field Guide is a self-help book that will help you negotiate the waterways in your life. Otterocity is incorporating the traits and attributes of otters in your life to bring about change, growth and ultimate joy. Follow the simple ideas and concepts in this field guide book and you can bring a joyful spirit to your life.It will allow you to identify areas of improvement and give you suggestions, tips, and tactics on how to have Otterocity and bring a joyful spirit to your personal or business life.

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