JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Friends

  • Ashley Meyers
  • Bernard London
  • Jason Turner
  • Heidi Gearhart
  • Braden Cox
  • Bryan Wilkerson
  • DJ  Snyder
  • Pat McKemy
  • Jason Barnes
  • Troy Feltis
  • Karen Bradley
  • Tim Northburg
  • Meaghan Walker
  • Michael Johnson
  • Timothy Martell

JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

JD Rucker posted a video

How Dealers Can Use Social Media at the Dealership

Automotive digital marketing changes, but sometimes it takes time for "old" techniques to sink in. Here, Dealer Authority's JD Rucker was delivering the keyn...
Friday
JD Rucker posted a blog post

Three Paid Methods to Drive Traffic to Your Inventory

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate…See More
Friday
JD Rucker is now friends with Pat McKemy, Jason Turner and Ashley Meyers
Friday
DealerELITE commented on JD Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"JD Excellent information"
Sep 9
Brian Bennington commented on JD Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"Nice work, JD.  Interesting, informative and easy to understand; the hallmarks of a well-planned and well thought-out post.  Plus, it's a great length and you didn't overdo it with illustrations or the dreaded "charts and…"
Sep 8
steven chessin commented on JD Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"And make sure use-up every possible molecule of space with unnecessary junk - because - we can.  "
Sep 8
Tom Kerr commented on JD Rucker's blog post Less is More in Calls-to-Action on Dealer Websites
"This is a great article!"
Sep 8
JD Rucker's blog post was featured

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.The truth is this:…See More
Sep 8
JD Rucker posted a blog post

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.The truth is this:…See More
Sep 8
JD Rucker's blog post was featured

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended…See More
Sep 1
JD Rucker posted a blog post

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company that came highly recommended…See More
Aug 31
JD Rucker's video was featured

Sorry for the rant but it needed to be said. RE: Vendor Education

It's about education. In our industry, we have to work together to share best practices. Automotive vendors need to be more educational in order to keep up with the competitive nature of the industry.
Aug 28
JD Rucker posted a blog post

The Two Categories of Social Media Marketing Strategies

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by…See More
Aug 12
JD Rucker posted a video

Automotive Education: A Rant About Vendors

It's about education. In our industry, we have to work together to share best practices. Automotive vendors need to be more educational in order to keep up w...
Aug 11
JD Rucker posted a blog post

Customer Loyalty Isn't Dead.

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.Since…See More
Aug 9
Brian Bennington commented on JD Rucker's blog post The Key to Social Media is Storytelling
"Hey J.D.,  I totally get this, but even your excellent endorsement of storytelling's importance falls far short of how essential it is to the human condition.  And, it's done nothing but evolve since it began with the earliest…"
Aug 5

JD Rucker's Videos

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JD Rucker's Blog

Three Paid Methods to Drive Traffic to Your Inventory

Posted on September 19, 2014 at 5:00am 0 Comments

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people…

Continue

Less is More in Calls-to-Action on Dealer Websites

Posted on September 8, 2014 at 4:22pm 4 Comments

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

Continue

Let Data Drive Pretty Much Everything in Your Marketing

Posted on August 31, 2014 at 5:12am 0 Comments

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

Continue

The Two Categories of Social Media Marketing Strategies

Posted on August 12, 2014 at 8:57pm 0 Comments

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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