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JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • KPA
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JD Rucker's Discussions

Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?

Started May 17 0 Replies

For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online…Continue

Tags: PPC, SEO

What Social Sites Outside of the "Big 4" Do You Use?

Started May 13 0 Replies

For the most part, the vast majority of dealers are on Facebook. Most are using Twitter to some extent. Google+ and Pinterest is about 50/50 from what I've seen looking at dozens of dealers over the…Continue

Tags: Social

Which is More Important: Social Media Marketing or Reputation Management?

Started this discussion. Last reply by JD Rucker May 17. 3 Replies

I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an…Continue

Tags: Reputation Management, Social Media

 

JD Rucker's Page

Latest Activity

JD Rucker posted blog posts
18 hours ago
Bobby Compton commented on JD Rucker's blog post It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.
"Excellent!~"
yesterday
JD Rucker posted a video

Is Social Media Just for Branding: Automotive Social Media Myth #2

Branding is one of the many components of social media that car dealers and vendors focus upon when trying to understand the value. In truth, it's not a prim...
Wednesday
JD Rucker posted a discussion

Would you be willing to dump your Facebook page altogether and start fresh?

Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right now.The problem is this - you can…See More
Tuesday
JD Rucker posted a blog post

Post Inventory the Right Way to Facebook

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The click stats that we’ve studied using three different…See More
Tuesday
JD Rucker posted blog posts
Monday
JD Rucker posted a blog post

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages across the internet, hurting businesses and striking fear into…See More
Saturday
JD Rucker's discussion was featured

Which is More Important: Social Media Marketing or Reputation Management?

I can already hear one of the arguments."They're one in the same. A good strategy applies both simultaneously."While I agree with the statement, one that I've heard many times, I still would like an answer and discussion about one or the other.For this discussion (so we don't get into the topic of definitions), social media would be the art and science of promoting the dealership and communication with customers through sites like Facebook, Twitter, or Pinterest amongst others, while reputation…See More
Saturday
JD Rucker replied to JD Rucker's discussion Which is More Important: Social Media Marketing or Reputation Management?
"Nope, I don't think your answer will be unpopular. I believe that it's a common sentiment. The truth is that after reviewing over 120 dealership social media profiles over the past few months, I was able to find 3 (arguably 4) that were…"
May 17
JD Rucker posted a discussion

Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?

For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?I've heard compelling arguments for both and I know which way I…See More
May 17
JD Rucker updated their profile
May 17
JD Rucker posted a video

Reach versus Likes on Facebook - Automotive Social Media Myths

03:41
One of the biggest myths that's floating around the automotive industry in regards to social media is Facebook likes. There are tons of schemes and techniques that are being used to get more fans, but is that really the key point of focus? Listen to…
May 17
JD Rucker posted blog posts
May 17
JD Rucker posted a blog post

Twitter and Pinterest are Too Easy to be Ignored by Dealers

There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.Twitter and Pinterest require very little time to maintain and keep vibrant. Before we get into the ways that…See More
May 15
MANNY LUNA replied to JD Rucker's discussion Which is More Important: Social Media Marketing or Reputation Management?
" "
May 15
Doug Davis replied to JD Rucker's discussion Which is More Important: Social Media Marketing or Reputation Management?
"I'm certain my comments will not be popular.  Without hesitation, I would chose reputation management.  While, I have heard many customers state that they were influenced by our positive reviews, I have yet to hear this about Facebook…"
May 14

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
KPA
What is your current position within your organization?
Director of Digital Marketing
What is your company website?
http://www.kpaonline.com
What is your Facebook page/URL?
http://TKCarsites
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

JD Rucker's Videos

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JD Rucker's Blog

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Posted on May 23, 2013 at 9:00am 0 Comments

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…

Continue

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Posted on May 22, 2013 at 9:00am 1 Comment

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

Continue

Post Inventory the Right Way to Facebook

Posted on May 21, 2013 at 9:00am 0 Comments

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

Continue

Getting More Facebook Fans is NOT the Key to Social Success

Posted on May 20, 2013 at 9:00am 0 Comments

Reach

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

Continue

Comment Wall (2 comments)

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At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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Ladera Ranch, CA, United States

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Lebanon, OH, United States

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