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JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Yet another question about TrueCar sentiment

Started this discussion. Last reply by James Bunting yesterday. 1 Reply

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to…Continue

Tags: TrueCar

Salesperson Branded Presence: Who's the Best?

Started this discussion. Last reply by Tyson Madliger on Friday. 7 Replies

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the…Continue

Is Interest in Automotive SEO Resurging (or was it never gone in the first place)?

Started this discussion. Last reply by steven chessin Mar 11. 4 Replies

Over the last few months, we've…Continue

Tags: SEO

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

DealerELITE liked JD Rucker's discussion Yet another question about TrueCar sentiment
12 hours ago
JD Rucker's discussion was featured

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.See More
12 hours ago
Tyson Madliger liked JD Rucker's blog post Content is Important, but there's More to SEO than Building Pages
yesterday
Tyson Madliger liked JD Rucker's discussion Yet another question about TrueCar sentiment
yesterday
James Bunting replied to JD Rucker's discussion Yet another question about TrueCar sentiment
"I'd be interested to hear the thoughts of those involved at the retail level - internet managers and the like. The recent policy changes coming from TrueCar have me questioning whether we can continue to use them as a viable lead source. The…"
yesterday
Tyson Madliger replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"We should talk."
Friday
Brian Bennington replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"Thanks J.D., It was nice you finally elaborated on your original rather abbreviated comments.  And, I'm extremely flattered you'd want to give this (dare I say me) your full attention.  However, (and if you knew me better,…"
Friday
JD Rucker posted a discussion

Yet another question about TrueCar sentiment

This has been covered a million times I'm sure. I hate asking for further input but I've never really concerned myself with them until now. After reading an interview with the CEO, I'm starting to have concerns. Is this common? What do dealers think about TrueCar? Friend? Foe? Please post your thoughts. I think it's time for me to chime in on the discussion but I want to get some feedback from the industry first. Thank you in advance for your comments.See More
Friday
Danny Maynor replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"I've done this with remarkable success since 2010.  I have my own website (www.socalvwguy.com), Facebook page (facebook.com/socalvwguy), Youtube channel, Email marketing list, and more.  I even designed my own logo and business…"
Thursday
JD Rucker replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"I can see the Profile of Excellence being very useful online! As far as the reasons for this question, we've seen an influx of individual salespeople who have inquired about social media marketing. At first, the few that trickled in last year…"
Thursday
JD Rucker replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"Brian - it is as simple as it sounds, but... I will be replying soon when I'm not on a call at the same time. I want to explore this further and I want to give it my full attention."
Tuesday
Brian Bennington replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"Why J.D., is this post as simple as it sounds, or is "Salesperson Branded Presence" some IT-related term I'm not familiar with?  Just supposing this is actually about building a rep's "personal image" to improve…"
Tuesday
Maree Meredith liked JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
Tuesday
Barry Jordan replied to JD Rucker's discussion Salesperson Branded Presence: Who's the Best?
"First the Dealership has to commit to the process. We use DEALER RATER and set each person up with a picture (not a mug shot) and a detailed profile. This allows the employee to strive to get as many personal endorsements as they can. This…"
Monday
JD Rucker posted a discussion

Salesperson Branded Presence: Who's the Best?

We've been watching this growing over the last few years and now it seems to be hitting a tipping point. We're even starting to get inquiries and frankly we don't know where to send them. Who's the best? Who have you or someone you know used who helps individuals at dealerships brand themselves properly?See More
Jun 29
David Blassingame liked JD Rucker's blog post Content is King, So Pick the Right Kingdoms
Jun 25

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JD Rucker's Blog

Content is Important, but there's More to SEO than Building Pages

Posted on June 23, 2015 at 5:00am 0 Comments

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

Continue

Calling Out the Vendor Who Said Links Don't Work for SEO...

Posted on June 17, 2015 at 5:00am 1 Comment

I don't enjoy calling out vendors. It's something that I think is unprofessional in most situations. Sometimes, when a vendor is truly hurting the automotive industry, it must be done and I have to do that today.

We have a client being hounded. This other vendor has been telling them that…

Continue

Content is King, So Pick the Right Kingdoms

Posted on June 16, 2015 at 10:09am 0 Comments

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

Continue

Why Does Automotive Social Media Still Suck?

Posted on June 14, 2015 at 7:18pm 0 Comments

When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

Blog Posts

Have You Got Customers, Clients Or Guests?

Posted by Dave Benson on July 3, 2015 at 7:33am 0 Comments

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically…

Continue

Service Your Mercedes Benz At Authorized Service Centers

Posted by Simon Hopes on July 3, 2015 at 3:09am 0 Comments

A Mercedes Benz is an engineering marvel. It not only looks good, it is a symbol of luxury. The owner of a Mercedes usually treats it like a child and takes care of it very well. At the same time when you need to service the car, it is necessary…

Continue

5 Simple Link Building Strategies for Small Businesses

Posted by Mark Frost on July 2, 2015 at 8:43am 0 Comments

When someone new to digital marketing reads…

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Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

Posted by Dave Benson on July 2, 2015 at 1:19am 0 Comments

What’s the most important number you need to know in…

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Preempt Lease-End Competition for Your CPO Inventory

Posted by Ryan Mayo on July 1, 2015 at 4:30pm 0 Comments

The combination of consumer demand, increasing…

Continue

You're Fired!

Posted by Rob Gehring on July 1, 2015 at 9:51am 0 Comments

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their…

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