JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

Evan Johannson commented on JD Rucker's blog post Suckered into Social Media Advertising (and that’s not a bad thing)
"It has recently been shown that, with facebook at least, spending ANY amount of money is not only money wasted, but will indeed hurt your ability to engage real people. NEVER buy likes on facebook or pay to promote your page, as both will result in…"
Saturday
Tara Beyer commented on JD Rucker's blog post Suckered into Social Media Advertising (and that’s not a bad thing)
"Just hold your marketeer's responsible for feedback and reporting that will help you develop your business in the proper direction!"
Jul 15
JD Rucker's blog post was featured

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences,…See More
Jul 15
JD Rucker posted a blog post

Suckered into Social Media Advertising (and that’s not a bad thing)

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences,…See More
Jul 15
JD Rucker's 2 blog posts were featured
Jun 18
JD Rucker was featured
Jun 18
JD Rucker posted a blog post

Putting to Rest the Concept of “Organic” Social Media

There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile.Okay, so that’s not really original. Any opportunity to plug in a line from Gladiator, I’ll take it. Despite the overly…See More
Jun 16
Charles Shamblee III commented on JD Rucker's blog post Why 24-Hour Chat is So Important
"JD... you moving in the market in the right direction.  Digital, social, mobile... whatever people want to call it is about the customer and being there on their terms."
May 28
JD Rucker's blog post was featured

The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon

In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that, at that time, properly coded…See More
May 21
Ralph Ebersole commented on JD Rucker's blog post Why 24-Hour Chat is So Important
"At least ActivEngage was not one of the companies that contacted J.D. after his decision.  While we may disagree with it, we appreciated the blog he wrote about us while he was going through the…"
May 21
JD Rucker's blog post was featured

Why 24-Hour Chat is So Important

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the industry.One piece of criticism that I…See More
May 20
JD Rucker is now friends with Zachary Dunn @YourAutoGuyZach and Bernard London
May 20
JD Rucker posted a blog post

Why 24-Hour Chat is So Important

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the industry.One piece of criticism that I…See More
May 20
Melissa Terzi replied to JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
"The key is to keep the cost per acquisition down.  You need a high value, low cost - so you can afford to give it to all customers who show up.  Incentives in general consistently show a lift in response and the amount of lift is based on…"
May 19
Scott Wilson replied to JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
"Use a gift card or a gas card for the people who call or are online and hesitent to come into your dealership."
May 19
Jeff I Carrier replied to JD Rucker's discussion Gift Cards as a Dealership Visit Incentive
"Been there and done all that until I discovered Braman Group. Melissa Terzi. The gift cards provide a genuine irresistible and compelling reason for customers to show up for their appointment. When used properly you eliminate handing out gift cards…"
May 16

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JD Rucker's Blog

Suckered into Social Media Advertising (and that’s not a bad thing)

Posted on July 15, 2014 at 4:32am 2 Comments

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch…

Continue

Why 24-Hour Chat is So Important

Posted on May 20, 2014 at 6:23am 2 Comments

I've taken some criticism over the last week for selecting CarChat24 as the dealer website chat provider that I like the most. Angry calls. Angrier emails. Nobody wants to hear that their product was not selected and I understand the vast majority of the criticism from other chat providers in the…

Continue

The Future Arrives: Why I'm (Finally) Joining the Responsive Web Design Bandwagon

Posted on May 11, 2014 at 6:28am 1 Comment

In October, 2013, I posted a controversial article about the differences between responsive and adaptive websites and came to the conclusion that, at that time,…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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