JD Rucker
  • Male
  • Ladera Ranch, CA
  • United States
  • Dealer Authority
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JD Rucker's Discussions

Gift Cards as a Dealership Visit Incentive

Started this discussion. Last reply by Mark Dubis May 20, 2014. 11 Replies

After completing a lengthy study of the chat providers in the automotive industry, I thought that I would take on a smaller but equally debatable topic - gift cards as incentives to come to the…Continue

Tags: showroom magnet, hook logic, intice, leads

Last Call for Chat Provider Recommendations

Started Apr 21, 2014 0 Replies

I've gone through five chat providers so far. Three of them were fine and I won't mention them. The other two were both pretty darn outstanding, strangely for different reasons. It's going to be hard…Continue

Tags: chat

Chat Challenge: Show Me Your Chat

Started this discussion. Last reply by Steve Richards Mar 19, 2014. 1 Reply

What makes for great chat…Continue

Tags: Chat

 

JD Rucker's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Dealer Authority
What is your current position within your organization?
Founder
What is your company website?
http://dealerauthority.com
What is your Facebook page/URL?
http://www.facebook.com/dealerauthority
How did you specifically hear about dealerELITE? If referred, who?
Email
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
At dE, I would like to offer my SEO and social media knowledge to the community.

Latest Activity

Big Tom LaPointe commented on JD Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"the other option is be one of 5,000 dealers reposting the same press release about the next-gen Dart... WELL PUT!"
yesterday
steven chessin commented on JD Rucker's blog post Why 'Irrelevant' Content on a Dealer's Website is Relevant
"Every month I get a couple dozen newsletters featuring generic "irrelevant but relevant content" about weekend get-a-ways that morph into making sure the car is ready for excursions to the bed-and-baths of wine country --- "click here…"
Saturday
JD Rucker's blog post was featured

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times,…See More
Saturday
JD Rucker posted a blog post

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's dealers asking. Other times,…See More
Friday
JD Rucker's blog post was featured

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.Here's an article I wrote on…See More
Jan 15
steven chessin commented on JD Rucker's blog post It’s All Going Mobile. We Get It. Now What?
""Post unique videos and articles about specific vehicles. I'm not talking about stitched videos. I'm referring to sending a salesperson or someone else out to that new model that just came off the truck and giving it a good, short…"
Jan 7
DealerELITE commented on JD Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"JD thank you for Sharing"
Jan 5
Big Tom LaPointe commented on JD Rucker's blog post It’s All Going Mobile. We Get It. Now What?
"Great perSpective JD. Time to embrace the change"
Jan 3
JD Rucker was featured
Jan 2
JD Rucker posted a blog post

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble opinion.Here's an article I wrote on…See More
Jan 2
JD Rucker's blog post was featured

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
Nov 30, 2014
JD Rucker posted a blog post

7 Lessons From My First Year Building an Automotive Startup

Most articles like these start off with phrases like, "looking back, it's hard to believe..." or "there have been ups and downs, but we never lost sight of..." - I'm not going to start this article that way. Instead, I'll say this: "It's been pretty easy, so easy in fact that I'm actually a little worried that I did something…See More
Nov 26, 2014
JD Rucker's blog post was featured

Social Media Should Drive Shoppers to Dealer's Website. Period.

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in…See More
Nov 25, 2014
Philip Zelinger commented on JD Rucker's blog post Social Media Should Drive Shoppers to Dealer's Website. Period.
"Hi JD, I agree that monetizing Social Media is indeed a challenge and using it to drive "friends" to your website is a proven method to convert engagements to sales or service appointments. However, next generation apps allow customers to…"
Nov 20, 2014
JD Rucker posted a blog post

Social Media Should Drive Shoppers to Dealer's Website. Period.

There are several benefits to having a strong social media presence. It's great for branding. It gives you a two-way communication avenue with customers. The public relations component can be very powerful.All of these are secondary. Don't get me wrong; I'm definitely not suggesting that there's no value in…See More
Nov 16, 2014
MANNY LUNA commented on JD Rucker's blog post Three Paid Methods to Drive Traffic to Your Inventory
"Thanks Amy, No need too, I have all the data I need to know that a 77% bounce rate and 36 seconds time on site (VDP) is not a winning ticket for any of my dealer clients.  Thanks and Good Luck! "
Oct 23, 2014

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JD Rucker's Blog

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Posted on January 23, 2015 at 6:58pm 2 Comments

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

Continue

It’s All Going Mobile. We Get It. Now What?

Posted on January 2, 2015 at 1:52pm 3 Comments

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…

Continue

Comment Wall (3 comments)

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At 7:40pm on November 20, 2013, Jason Mickelson said…

Congrats on your featured post Good and Bad Examples of Social Media Image Marketing!  This is a must read for non-marketing people who have been tasked with social media for their dealership or business.

At 5:58pm on January 3, 2013, Keele Fishel said…

Good to see you!

At 1:50pm on March 23, 2012, Patrick D. Ucci said…

We are already connected here.....:)

 
 
 

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