Steve White's Blog (46)

Are You Discriminating Against Digital Customers?

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…

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Added by Steve White on November 19, 2018 at 10:11am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) - Clarivoy today announced the launch…

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Added by Steve White on October 30, 2018 at 12:00pm — No Comments

Clarivoy’s ShoppersON™ Selected as Finalist for DrivingSales Most Innovative Dealership Solution

Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually recognizes…

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Added by Steve White on October 10, 2018 at 9:57am — No Comments

Sometimes You Have to Lose to Win

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:

 

“I’ve missed more than 9,000 shots in my career. I’ve lost…

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Added by Steve White on September 17, 2018 at 8:59am — No Comments

Clarivoy Recognized by Tech Tribune as one of the 2019 10 Best Tech Startups in Columbus, Ohio

Columbus, OH, September 12, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.  

 

Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…

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Added by Steve White on September 12, 2018 at 10:25am — No Comments

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

 

Does your website have 100 annoying pop-ups…

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Added by Steve White on August 14, 2018 at 10:00am — No Comments

Are Processes Getting in the Way of Profit?

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine…

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Added by Steve White on July 23, 2018 at 9:38am — No Comments

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.

 

Even some forms of…

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Added by Steve White on July 5, 2018 at 9:51am — No Comments

CarSoup.com Integrates Clarivoy Attribution Technology

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

 

Columbus, OH, June 25, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

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Added by Steve White on June 25, 2018 at 10:02am — No Comments

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways…

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Added by Steve White on June 21, 2018 at 10:14am — No Comments

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business. Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation after generation. Then the Internet…

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Added by Steve White on May 31, 2018 at 9:34am — No Comments

Facebook Journeys: What Makes Customer Journey Data Valuable?

At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view of the…

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Added by Steve White on May 21, 2018 at 9:46am — No Comments

Resolving Dealer Mysteries Requires a New Standard

Are you ever frustrated by the inaccurate sourcing of sales? I'm sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.

 

However, there are so many variables along the way that dealers often either get…

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Added by Steve White on May 11, 2018 at 10:42am — 1 Comment

4 Steps to Advertising that Converts

Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.

 

Think about it.…

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Added by Steve White on April 23, 2018 at 9:55am — No Comments

Are You Setting Up Your Marketing Team for Failure?

Marketing is an incredibly complicated and convoluted field which involves everything from direct marketing, to brand management, customer communications, social media, public relations and on and on. Whether you call the person responsible for your digital marketing efforts the “CMO,” or delegate these tasks to an…

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Added by Steve White on April 10, 2018 at 9:38am — No Comments

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey

 

Columbus, OH, March 12, 2018-- Clarivoy, the auto industry’s most trusted source for truth in optimizing the performance of marketing campaigns, today announced the launch of…

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Added by Steve White on March 12, 2018 at 8:32am — No Comments

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of…

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Added by Steve White on March 6, 2018 at 10:06am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…

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Added by Steve White on February 27, 2018 at 9:39am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that dealers…

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Added by Steve White on February 20, 2018 at 9:48am — No Comments

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it…

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Added by Steve White on January 26, 2018 at 9:55am — No Comments

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