Steve White
  • Columbus, OH
  • United States
  • Clarivoy
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Steve White posted a blog post

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.Then, as increasing numbers commuted to work, marketers took their messages…See More
Jan 4
Steve White posted a blog post

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White   First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be like using a nail gun to hang a picture. Overkill.  If you…See More
Nov 27, 2017
Steve White posted a blog post

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

Written by Steve White and David MetterOne of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers along their car buying journey. For eons dealers have been forced to rely on…See More
Nov 7, 2017
Steve White posted a blog post

Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

 80% of a Dealership’s Sales cannot be linked back to a Lead New Tools for Marketing Vendors Solve this Problem   Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing…See More
Oct 17, 2017
Steve White posted a blog post
Sep 11, 2017
Steve White posted a blog post

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution  Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data.  Traffic Attribution has been, and remains, the primary KPI dealers use to measure the…See More
Aug 31, 2017
Steve White's blog post was featured

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …See More
Aug 4, 2017
Steve White posted a blog post

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …See More
Aug 4, 2017
Steve White posted a blog post

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …See More
Aug 2, 2017
Steve White posted a blog post

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure  I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data weighted and reported by an unbiased third party. In this blog, I wanted to take this conversation to the next level by explaining the infrastructure you’ll need in order to accurately…See More
Jul 28, 2017
Steve White posted a blog post

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Columbus, OH (July 11, 2017) – Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with …See More
Jul 11, 2017
Steve White posted a video

Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey

Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes to making their marketing spend go further.
Jun 13, 2017
Steve White's blog post was featured

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 30, 2017
Steve White posted a blog post

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 25, 2017
Steve White posted a blog post

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 23, 2017

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Clarivoy
What is your current position within your organization?
CEO & Founder
What is your company website?
http://www.clarivoy.com
How did you specifically hear about DealerELITE? If referred, who?
Industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Clarivoy is the Auto Industry's leading provider of Multi-Touch Sales Attribution and Advanced Digital Targeting Tools. Our proprietary technologies help dealers know more about ​their customers, their advertising,
and their path to success so they can drive more sales.

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Steve White's Blog

Are Autonomous Vehicles the Future of Automotive Marketing?

Posted on January 4, 2018 at 9:26am 0 Comments

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

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Are Dealers Really Ready for Multi-Touch Attribution?

Posted on November 27, 2017 at 9:32am 0 Comments

By Steve White  

 …

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The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

Posted on November 7, 2017 at 9:38am 0 Comments

Written by Steve White and David Metter…

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Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire

Posted on October 17, 2017 at 10:45am 0 Comments

 80% of a Dealership’s Sales cannot be linked back to a Lead…

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Blog Posts

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Posted by Crystal Hartwell on January 16, 2018 at 1:11pm 0 Comments

 

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MI – January 16,…

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Episode 11- Success in Sales and Life in General!

Posted by Jeff Cowan on January 16, 2018 at 12:00pm 0 Comments

Set, Manage, & Exceed Expectations to SUCCEED! This week, Jeff discusses how to set, manage, and exceed your customer's expectations in order to succeed and get the sale every time. These simple steps will eliminate heat cases for good!…

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#54: You Can Develop More Discipline

Posted by Dave Anderson on January 16, 2018 at 11:40am 0 Comments

If you're looking to more consistently deliver great performance in all that you do, a great place to start is by evaluating your level of discipline. Discipline is the fuel that makes consistency go, and is a huge part of what enables game…

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Communication Makes Everything Easier

Posted by Mike Gorun on January 16, 2018 at 10:05am 0 Comments

In our fast-paced society, some of the things done just a short time…

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