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Steve White
  • Columbus, OH
  • United States
  • Clarivoy
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Steve White's blog post was featured

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
yesterday
Steve White posted a blog post

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
yesterday
Steve White posted a blog post

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
Tuesday
Steve White posted a blog post

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?” Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source…See More
Apr 28
Steve White posted blog posts
Apr 7
Steve White posted a blog post

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Mar 29
Joe Stroffolino commented on Steve White's blog post Is Google Analytics Your #1 Competitor?
"So who do we hire to properly setup Google Analytics properly??? This is a deep dive I am currently working on with some help from PCG company, Brian Pasch...."
Feb 28
Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White posted a blog post

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White's 2 blog posts were featured
Feb 23
Steve White posted a blog post

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards…See More
Feb 23
Steve White posted a video

The Importance of View-Through Attribution from Clarivoy on Vimeo.

The Importance of View-Through Attribution

Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
Feb 9
Steve White posted a blog post

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it. So what is “Google Tax?”Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course, lines Google’s pockets. Since then, with…See More
Jan 9
Steve White's blog post was featured

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 17, 2016
Steve White posted a blog post

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 16, 2016
Steve White posted a blog post

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
Dec 9, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Clarivoy
What is your current position within your organization?
CEO & Founder
What is your company website?
http://www.clarivoy.com
How did you specifically hear about DealerELITE? If referred, who?
Industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Clarivoy is the Auto Industry's leading provider of Multi-Touch Sales Attribution and Advanced Digital Targeting Tools. Our proprietary technologies help dealers know more about ​their customers, their advertising,
and their path to success so they can drive more sales.

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Steve White's Blog

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

Posted on May 25, 2017 at 12:50pm 0 Comments

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…

Continue

Ad Blockers: If You Can’t Beat Them, Join Them

Posted on May 23, 2017 at 9:43am 0 Comments

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

Continue

Don’t be so Quick to Judge

Posted on April 28, 2017 at 9:28am 0 Comments

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

Continue

Dear Paid Search, the Party is over

Posted on April 7, 2017 at 9:30am 0 Comments

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few things and share some…

Continue

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Blog Posts

What to Look for From Your Car Transportation

Posted by Simon Hopes on May 25, 2017 at 6:10am 0 Comments

Racing is a sport enjoyed by millions around the world but actually getting your race car to the track is not easily done without some help from travel solutions. The logistics of moving a multi-million-pound vehicle through a crowded city and to…

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Expect to Lose

Posted by Rob Gehring on May 24, 2017 at 11:46am 0 Comments

One of the things I have learned about life is there will be…

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PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-in Leads by 3x

Posted by Crystal Hartwell on May 24, 2017 at 11:42am 0 Comments

 

 

Addition of Kelley Blue Book’s trusted valuation data to FATWIN Web Engagement platform further increases engagement on trade-in tool…

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