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Steve White
  • Columbus, OH
  • United States
  • Clarivoy
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Joe Stroffolino commented on Steve White's blog post Is Google Analytics Your #1 Competitor?
"So who do we hire to properly setup Google Analytics properly??? This is a deep dive I am currently working on with some help from PCG company, Brian Pasch...."
Feb 28
Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White posted a blog post

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White's 2 blog posts were featured
Feb 23
Steve White posted a blog post

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards…See More
Feb 23
Steve White posted a video

The Importance of View-Through Attribution from Clarivoy on Vimeo.

The Importance of View-Through Attribution

Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
Feb 9
Steve White posted a blog post

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it. So what is “Google Tax?”Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course, lines Google’s pockets. Since then, with…See More
Jan 9
Steve White's blog post was featured

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 17, 2016
Steve White posted a blog post

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 16, 2016
Steve White posted a blog post

Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away. And, to further complicate matters, consumers increasingly shop and conduct their research using…See More
Dec 9, 2016
Steve White posted a video

The Most Important Factor to Consider When Choosing a PPC Vendor from Clarivoy on Vimeo.

The Most Important Factor to Consider When Choosing a PPC Vendor

In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask ask of any PPC vendor that they are considering.
Nov 30, 2016
Brian Bennington commented on Steve White's blog post The True Cost of Google Analytics
"Boy, that was (yawn) really interesting.  Sure wish (yawn) the article (yawn) was longer.... "
Nov 18, 2016
Steve White's 3 blog posts were featured
Nov 18, 2016
Steve White posted a blog post

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?” Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on…See More
Nov 18, 2016
DealerELITE commented on Steve White's blog post How Will You Stay Competitive in a Down Market?
"Excellent article Steve"
Nov 17, 2016
Steve White's video was featured

Steve White: Attribution in a Nutshell from Clarivoy on Vimeo.

Steve White: Multi-Touch Attribution in a Nutshell

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.
Nov 17, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Clarivoy
What is your current position within your organization?
CEO & Founder
What is your company website?
http://www.clarivoy.com
How did you specifically hear about DealerELITE? If referred, who?
Industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Clarivoy is the Auto Industry's leading provider of Multi-Touch Sales Attribution and Advanced Digital Targeting Tools. Our proprietary technologies help dealers know more about ​their customers, their advertising,
and their path to success so they can drive more sales.

Steve White's Videos

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Steve White's Blog

Is Google Analytics Your #1 Competitor?

Posted on February 28, 2017 at 9:04am 1 Comment

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

Continue

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

Posted on February 23, 2017 at 8:20am 0 Comments

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

Continue

Google Tax: Should you turn off Branded Paid Search Keywords?

Posted on January 9, 2017 at 9:38am 0 Comments

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google…

Continue

The Amnesia Effect of Google Analytics

Posted on December 16, 2016 at 9:00am 0 Comments

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a…

Continue

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Blog Posts

You've been looking at the wrong analytics...

Posted by Paul Potratz on March 28, 2017 at 2:16pm 0 Comments

So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.…

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Jumpstart Automotive Media Unveils Its 2016 – 2017 Insights Book; A Collection Of Consumer Insights Illustrating Today’s Auto Shopping Paths

Posted by John Sternal on March 28, 2017 at 10:53am 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its seventh annual Insights Book. This yearlong analysis looks at shopping patterns across Jumpstart’s portfolio of automotive websites…

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How One Dealer’s Gumbo Attracted His Community

Posted by Mike Gorun on March 28, 2017 at 8:30am 0 Comments

A recent article in Automotive News tells the story of Carlos Liriano,…

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Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

Posted by Steve Stauning on March 27, 2017 at 3:00pm 1 Comment

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You! …

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