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Steve White
  • Columbus, OH
  • United States
  • Clarivoy
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Steve White posted a blog post

Clarivoy & Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

Columbus, OH (July 11, 2017) – Auto dealers using Google Analytics are now able to accurately attribute the value of third-party sites such as Cars.com, according to the initial findings from a trial use of Clarivoy’s Multi-Touch Attribution solution.    In an April trial with …See More
Jul 11
Steve White posted a video

Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey

Clarivoy's CEO & Founder Steve White sits down with Brian Archey, Sr. Director of Data Strategy at Cars.com to discuss how dealers can cut through clutter when it comes to making their marketing spend go further.
Jun 13
Steve White's blog post was featured

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 30
Steve White posted a blog post

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain: Last Tuesday, Google announced an integrated reporting feature named…See More
May 25
Steve White posted a blog post

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appearIn fact, consumers…See More
May 23
Steve White posted a blog post

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?” Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source…See More
Apr 28
Steve White posted blog posts
Apr 7
Steve White posted a blog post

A Simple Way to Test CRM Sourcing by Your Salespeople

When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting accurate data into your…See More
Mar 29
Joe Stroffolino commented on Steve White's blog post Is Google Analytics Your #1 Competitor?
"So who do we hire to properly setup Google Analytics properly??? This is a deep dive I am currently working on with some help from PCG company, Brian Pasch...."
Feb 28
Steve White's blog post was featured

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White posted a blog post

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into dealership…See More
Feb 28
Steve White's 2 blog posts were featured
Feb 23
Steve White posted a blog post

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many dashboards…See More
Feb 23
Steve White posted a video

The Importance of View-Through Attribution from Clarivoy on Vimeo.

The Importance of View-Through Attribution

Clarivoy CEO & Founder Steve White discusses the importance of view-through attribution in this short video blog.
Feb 9
Steve White posted a blog post

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it. So what is “Google Tax?”Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course, lines Google’s pockets. Since then, with…See More
Jan 9
Steve White's blog post was featured

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come…See More
Dec 17, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Clarivoy
What is your current position within your organization?
CEO & Founder
What is your company website?
http://www.clarivoy.com
How did you specifically hear about DealerELITE? If referred, who?
Industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Clarivoy is the Auto Industry's leading provider of Multi-Touch Sales Attribution and Advanced Digital Targeting Tools. Our proprietary technologies help dealers know more about ​their customers, their advertising,
and their path to success so they can drive more sales.

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Steve White's Blog

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

Posted on May 25, 2017 at 12:50pm 0 Comments

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR…

Continue

Ad Blockers: If You Can’t Beat Them, Join Them

Posted on May 23, 2017 at 9:43am 0 Comments

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

Continue

Don’t be so Quick to Judge

Posted on April 28, 2017 at 9:28am 0 Comments

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

Continue

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Blog Posts

5 Auto Accessory Stores That Have Great Promo Codes Slug

Posted by Simon Hopes on July 25, 2017 at 2:59pm 0 Comments

There is overabundance of websites that offer auto parts and accessories on the internet. This makes it infinitely difficult to determine the best ones that can address all your distinctive needs and preferences. Also, finding top quality…

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Jumpstart Automotive Media Wins 2 Awards of Distinction in the 23rd Annual Communicator Awards

Posted by John Sternal on July 25, 2017 at 2:43pm 0 Comments

Jumpstart has received two Awards of Distinction for its 2017 website design and…

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Closing the Gap Between Knowing and Doing

Posted by Dave Anderson on July 25, 2017 at 12:31pm 0 Comments

This week on my podcast, we’re taking another step closer towards becoming unstoppable and living the game changer life, by closing the gap between knowing and doing.

When most people miss their goals or fail to get to where they…

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