Jim Flint's Blog (59)

Fast vs First to Market

In a business where speed wins, first steps can lose. 

Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s…

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Added by Jim Flint on September 20, 2019 at 9:46am — No Comments

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.

Not necessarily. Analytics matter in today’s competitive industries. 

Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…

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Added by Jim Flint on September 13, 2019 at 7:30am — No Comments

Cooking Google’s Golden Goose - What we Know of Google’s Behavior

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.

This separation of church and state is starting to blend. It used to be that…

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Added by Jim Flint on September 10, 2019 at 8:04am — No Comments

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.

As we move into an era of…

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Added by Jim Flint on September 3, 2019 at 7:00am — No Comments

The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:

Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.

Sales Cover Ideas – good…

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Added by Jim Flint on August 30, 2019 at 9:20am — No Comments

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.

“There are lies, damned lies, and statistics.”

Twain—more than…

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Added by Jim Flint on August 27, 2019 at 8:00am — No Comments

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.

Added by Jim Flint on August 23, 2019 at 8:33am — No Comments

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:…

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Added by Jim Flint on August 20, 2019 at 9:00am — No Comments

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.

Added by Jim Flint on August 16, 2019 at 6:00am — No Comments

Five Drivers of Google Ad Excellence

How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.

1. Run Three or More Ads per Group

The whole point of running at least two ads per ad group is to see which one…

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Added by Jim Flint on August 13, 2019 at 9:30am — No Comments

Google Ads Negative Out Geo

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of excluding out of the country and out of the state geography in order to optimize your targeted audience in your primary market areas.

Added by Jim Flint on August 9, 2019 at 7:00am — No Comments

HiPPO Marketing and the First 3 Steps to Address Advertising Issues at Your Dealership

How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?

H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…

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Added by Jim Flint on August 6, 2019 at 8:57am — No Comments

Location Extensions

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the importance of implementing location extensions to advertising campaigns for more traffic.

Added by Jim Flint on August 2, 2019 at 6:00am — No Comments

It’s a WAR out there—3 Problems that Local Search Group Solves for Automotive Retailers

The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles…

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Added by Jim Flint on July 30, 2019 at 9:00am — No Comments

Display vs Search

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.

Added by Jim Flint on July 26, 2019 at 6:00am — No Comments

Top Ten Digital Retailing Content Pieces for Automotive Executives

Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles. 

10.…

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Added by Jim Flint on July 25, 2019 at 9:14am — No Comments

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike.

1.Assisted Experiences

Immersive technologies are starting to integrate. TV’s, OTT, thermostats, fridges…

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Added by Jim Flint on July 23, 2019 at 8:33am — No Comments

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Added by Jim Flint on July 19, 2019 at 6:30am — No Comments

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain of where Google’s going Right…

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Added by Jim Flint on July 16, 2019 at 9:20am — No Comments

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Added by Jim Flint on July 12, 2019 at 7:00am — No Comments

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