Jim Flint's Blog (42)

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.

Added by Jim Flint on July 19, 2019 at 6:30am — No Comments

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain of where Google’s going Right…

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Added by Jim Flint on July 16, 2019 at 9:20am — No Comments

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Added by Jim Flint on July 12, 2019 at 7:00am — No Comments

Local Search Group Digital Marketing Turns Nine

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

I believe we all have something in common: We enjoy learning, understanding…

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Added by Jim Flint on July 9, 2019 at 8:00am — No Comments

Click Share vs Impression Share

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

Added by Jim Flint on July 5, 2019 at 8:00am — No Comments

Four Reasons on the 4th of July -- Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

  • Google’s Smart Bidding uses machine learning to optimize bids to…
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Added by Jim Flint on July 2, 2019 at 8:29am — No Comments

Creating Target Audiences in Google and Facebook

In this video blog, Jim Flint, CEO and Founder of Local Search Group, discusses the strategy of building lookalike audiences from known buyers so that you can then exclude the original audience from ad spending in order to gain economies of scale.

Added by Jim Flint on June 28, 2019 at 8:00am — No Comments

Values: Consistency

We are well-known for understanding the value of advertising - how much something costs versus how much something is worth. Additionally, we also know our values at Local Search Group.

Value and Values. Two different…

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Added by Jim Flint on June 25, 2019 at 8:00am — No Comments

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification on your maximum cost per click. 

Added by Jim Flint on June 21, 2019 at 11:12am — No Comments

A Decade Worth of Visual History for Google Ads

A picture is worth a thousand words.…

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Added by Jim Flint on June 18, 2019 at 8:54am — No Comments

Now Part of a Now Business

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales and Marketing represent.

Added by Jim Flint on June 14, 2019 at 8:00am — No Comments

Shopper Beware: How Big Data Moves Buyer Beware Down Funnel

Both Grant Cardone’s book, “Sell or Be Sold” and Daniel Pink’s book, “To Sell is Human” remind me of the idea that sharing an idea or concept involves selling.

On the sales front, OTT may arguably be the word of the year for sales and marketing professionals. Other…

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Added by Jim Flint on June 11, 2019 at 9:30am — No Comments

Three Pillars: Speed / Driven / Value

Jim Flint, CEO and Founder of Local Search Group, discusses the three pillars that his company focuses on to ensure the success of his organization for employees, clients, and their consumers.

Added by Jim Flint on June 7, 2019 at 9:19am — No Comments

The Fastest Ways to Burn Money with Your SEM Campaigns and the Local Search Group Way to Fix It

In the Game of Thrones world that’s arguably as intense as the competitive retail space, it’s a scenario where “Kill or be Killed” is replaced by “Sell or Be Sold”.  As we closed out Season 8 of GOT, we saw first hand what happened when a dragon flew through the city and redefined “hot…

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Added by Jim Flint on June 4, 2019 at 11:03am — No Comments

Google's GMB and MCC Connect

In this video, Jim Flint, CEO, and Founder of Local Search Group advises the Google is more likely to intelligently compile data including In-Store Visits information when you connect the dots of Google's GMB and MCC via a common log-in.

Added by Jim Flint on May 31, 2019 at 10:44am — No Comments

Four Differences Between Digital & Operational Marketing Agencies

As a digital marketing agency in the era of Big Data, we use technology to drive more meaningful outcomes for our clients.

Local Search Group is absolutely a Digital Marketing Agency, but we like to think of ourselves as an Operational…

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Added by Jim Flint on May 28, 2019 at 9:59am — No Comments

Can Vendor Partners Predict Sales?

Are the hottest models, too hot to the touch?

Added by Jim Flint on May 24, 2019 at 8:47am — No Comments

What Do Goldfish Have in Common With Marketing?

In this video blog, Jim Flint shares why time is important in capturing consumer attention.

Added by Jim Flint on May 17, 2019 at 8:20am — No Comments

Fundamental Attribution & Conversion Errors

I share the concepts of the fundamental attribution and conversion errors in this short video blog.

Added by Jim Flint on May 14, 2019 at 8:00am — No Comments

Should Car Dealers Be Worried About Amazon?

In this video blog, I discuss whether or not car dealerships should be worried about Amazon entering the retail vehicle sales space.

https://youtu.be/1DSwn26jmCo

Added by Jim Flint on May 7, 2019 at 7:39am — No Comments

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