Jim Flint's Blog (79)

Chasing Your Tail or Serve, Serve, Serve the Customer

As we chase customers, we are starting to chase our tails.

Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one.…

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Added by Jim Flint on January 17, 2020 at 10:34am — No Comments

Why Your Clients And Culture Matter

How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup…

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Added by Jim Flint on January 16, 2020 at 9:52am — No Comments

The Automotive Advertising Podcast: Episode 14 - Social Media

What does your social media profile say about your dealership to customers? We answer this question and more on the …

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Added by Jim Flint on January 15, 2020 at 6:01pm — No Comments

The Biggest Problem With Car Retailers Websites.

What is your website saying to consumers? #localsearchgroup #website…

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Added by Jim Flint on January 14, 2020 at 11:01am — No Comments

Welcome Center vs Detention Center : Dealer Websites

Here’s the challenge. Is your website a Welcome Center or a Detention Center?

My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center.

A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms.

So shut down your…

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Added by Jim Flint on January 10, 2020 at 9:55am — No Comments

Is Your Website A Welcome Center Or A Detention Center?

Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website.

#localsearchgroup…

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Added by Jim Flint on January 9, 2020 at 9:00am — No Comments

The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

Added by Jim Flint on January 8, 2020 at 10:25am — No Comments

How To Further Engage Consumers With Advertising On YouTube

Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships 

Added by Jim Flint on January 7, 2020 at 10:05am — No Comments

Change The Stories That You Tell In 2020

Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.

Added by Jim Flint on January 3, 2020 at 10:09am — No Comments

2020 Steps to the Sale

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

 

  1. The Age of Operational Advertising is here. What’s your modern brand promise? What…

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Added by Jim Flint on December 20, 2019 at 10:05am — No Comments

Two Supply-Side Metrics for Agencies and Their Clients

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

  1. Impression Share – The amount of demand inside consumer…
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Added by Jim Flint on December 13, 2019 at 10:30am — No Comments

Who’s Got Next?

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

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Added by Jim Flint on December 6, 2019 at 9:52am — No Comments

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

 

Except it doesn’t work because you’re on again and off again.…

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Added by Jim Flint on November 22, 2019 at 11:14am — No Comments

Average Page Position on Google Ads Now Gone



If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I…

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Added by Jim Flint on November 8, 2019 at 9:13am — No Comments

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

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Added by Jim Flint on October 31, 2019 at 5:44pm — No Comments

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

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Added by Jim Flint on October 25, 2019 at 3:07pm — No Comments

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.

For a company with a market cap of well over $500 billion, it’s not a huge number, but not…

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Added by Jim Flint on October 18, 2019 at 9:00am — No Comments

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing…

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Added by Jim Flint on October 11, 2019 at 4:55pm — No Comments

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?

If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…

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Added by Jim Flint on October 4, 2019 at 9:32am — No Comments

The Shibuya Crossing of Your Dealership

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…

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Added by Jim Flint on September 24, 2019 at 8:29am — No Comments

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