Added by Jim Flint on July 2, 2020 at 10:00am — No Comments
The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution.
The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only…
Added by Jim Flint on June 26, 2020 at 10:00am — No Comments
Added by Jim Flint on June 19, 2020 at 9:51am — No Comments
Added by Jim Flint on June 12, 2020 at 9:54am — No Comments
To our friends, colleagues, and professional community:
It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…
Added by Jim Flint on June 10, 2020 at 10:57am — No Comments
Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…Continue
Added by Jim Flint on June 5, 2020 at 9:40am — No Comments
Added by Jim Flint on May 28, 2020 at 10:13am — No Comments
Added by Jim Flint on May 22, 2020 at 9:55am — No Comments
Added by Jim Flint on May 15, 2020 at 9:58am — No Comments
Added by Jim Flint on May 12, 2020 at 10:00am — No Comments
Carvana promised a new way of doing business in the auto industry. Well before the current revamp to virtual retailing, they promised seven-day test to own options, delivery to your door, and the ability to pick up your vehicle from a state-of-the-art vending machine.
With over 12 billion in market capitalization and operating expenses that…Continue
Added by Jim Flint on May 5, 2020 at 11:00am — No Comments
The first impression. The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their mind about you in less than seven seconds.
You’ve likely had thousands of these experiences…with friends, new acquaintances, business contacts, and in your…Continue
Added by Jim Flint on May 1, 2020 at 11:42am — No Comments
Added by Jim Flint on April 28, 2020 at 11:30am — No Comments
Michael Jordan’s iconic shoe emblem delivers another incredible aerial display as "The Last Dance" comes to market and brings us back to some 30 years ago. Sunday Sports are gone and now for the next 5 weeks, we join Jordan and his teammates to recapture his ability to capture the world's imagination…Continue
Added by Jim Flint on April 24, 2020 at 1:52pm — No Comments
Added by Jim Flint on April 22, 2020 at 10:35am — No Comments
Have you heard? More change is coming to the automotive category and the good news is you’ll be less likely to lose your keys.
Apple’s working on a new feature that will allow your iPhone to function as a key to your car. That’s right, a “CardKey” API is part of the updated operating system. It’ll allow iPhones and Apple Watches to unlock,…Continue
Added by Jim Flint on April 17, 2020 at 11:28am — No Comments
Has TikTok leapfrogged over Instagram? #localsearchgroup #tiktok #socialdistancing #instagram #socialmedia #evolution
Added by Jim Flint on April 14, 2020 at 1:34pm — No Comments
I can see it. It happened right about the same time that Instagram stopped counting likes. It meant that insta-beginning of the end of being Instafamous. But other platforms are here to fill the void.
TikTok anyone? Where you can still quantify likes and see entertaining videos that encourage short-form content consumption. In the process,…Continue
Added by Jim Flint on April 13, 2020 at 9:11am — No Comments
Ask not what the brand can do for you but what you can do to be a part of the brand. #premise #promise #Jordan #localsearchgroup #premisenotpromise #marketing #marketing #branding #brandpromise
Added by Jim Flint on April 9, 2020 at 1:12pm — No Comments
Marketing, in the new world order, isn't about someone trying to sell you something. It's connecting with individuals to know them almost as well as they know themselves.
Think about the current COVID situation. We’re in an unprecedented worldwide slowdown. Consumption economies are often driven by feelings. Fear of the…Continue
Added by Jim Flint on April 7, 2020 at 1:13pm — No Comments