Jim Flint's Blog (130)

Amplify Your Marketing With Video Ads

Amplify your marketing with video ads.

#videoads #youtube #dealers #dealerships…

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Added by Jim Flint on September 25, 2020 at 10:12am — No Comments

What Is The Best Content For Your Consumers?

Craft the best content for your consumers in your area.
#jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships

Added by Jim Flint on September 18, 2020 at 10:26am — No Comments

What Drives Foot Traffic In Your Dealership?

Discover what's driving foot traffic in your dealership.

#localsearchgroup #jimflint #marketing #dealerships #advertising #dealers

Added by Jim Flint on September 11, 2020 at 8:59am — No Comments

Video Assets | One Size Doesn't Fit All

Consider different types of video assets to help reach more consumers.…

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Added by Jim Flint on September 4, 2020 at 9:47am — No Comments

How to Leverage Your Ad Spend

Discover how to leverage your Ad Spend. 

#jimflint #localsearchgroup #video #marketing #youtube #advertising #dealers #dealership #facebook

Added by Jim Flint on August 28, 2020 at 10:35am — No Comments

Diversify Your Ads

Discover the importance of switching up your ad creative. 
#jimflint #localsearchgroup #marketing #ads #facebook #dealers #dealership

Added by Jim Flint on August 21, 2020 at 10:41am — No Comments

Counting Conversions

Stop tripping over conversions that DON'T equate to a vehicle sale.
#localsearchgroup #jimflint #marketing #conversions #dealers #dealership

Added by Jim Flint on August 14, 2020 at 10:16am — No Comments

Facebook Advertising -- The Map is Not the Journey

Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior.

Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though it’s an exceptional platform, Facebook can be…

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Added by Jim Flint on July 30, 2020 at 10:26am — No Comments

Video Ads for Facebook

Video is arguably the hottest medium on the Internet. Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for advertising on Facebook, and its sister platform…

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Added by Jim Flint on July 24, 2020 at 10:00am — No Comments

Throwback Thursday -- The 4 P's of Marketing

The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter.

However, there are times…

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Added by Jim Flint on July 16, 2020 at 10:01am — No Comments

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.



The SEO process includes new landing pages, updating meta titles and…

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Added by Jim Flint on July 10, 2020 at 10:12am — No Comments

Don't Miss! Four Changes for Agencies & Dealers - Live Webinar

This Fourth of July marks a turning point for the car industry. This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics, raising the bar…
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Added by Jim Flint on July 2, 2020 at 10:00am — No Comments

Enjoy the Evolution: COVID-19's Change

The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. 

The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only…

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Added by Jim Flint on June 26, 2020 at 10:00am — No Comments

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

  1. Red Zone Foreign Countries--aka Negative them Out
  2. Eliminate Smart Bidding
  3. Move Settings for Display off of Recommended
  4. Turn off App Ads
  5. Use the same Google My Business login that you use for your My Client…
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Added by Jim Flint on June 19, 2020 at 9:51am — No Comments

Staring Contest

You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.


At the…
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Added by Jim Flint on June 12, 2020 at 9:54am — No Comments

A Decade of Change

To our friends, colleagues, and professional community:

It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…

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Added by Jim Flint on June 10, 2020 at 10:57am — No Comments

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

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Added by Jim Flint on June 5, 2020 at 9:40am — No Comments

3 Things About COVID Consumers in 60 Days

Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. 
Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…
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Added by Jim Flint on May 28, 2020 at 10:13am — No Comments

Baking the Cake of Virtual Retailing: How to Interact as We Transact

It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal…
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Added by Jim Flint on May 22, 2020 at 9:55am — No Comments

2020 - What You Make Of It

The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. School's out for the summer and possibly even into the fall.
 
With so much happening so fast, we have a never-ending and…
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Added by Jim Flint on May 15, 2020 at 9:58am — No Comments

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