Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one.…Continue
Added by Jim Flint on January 17, 2020 at 10:34am — No Comments
How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup…Continue
Added by Jim Flint on January 16, 2020 at 9:52am — No Comments
What does your social media profile say about your dealership to customers? We answer this question and more on the …Continue
Added by Jim Flint on January 15, 2020 at 6:01pm — No Comments
Added by Jim Flint on January 14, 2020 at 11:01am — No Comments
My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center.
A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms.
So shut down your…Continue
Added by Jim Flint on January 10, 2020 at 9:55am — No Comments
Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website.Continue
Added by Jim Flint on January 9, 2020 at 9:00am — No Comments
Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
Added by Jim Flint on January 8, 2020 at 10:25am — No Comments
Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.
#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships
Added by Jim Flint on January 7, 2020 at 10:05am — No Comments
Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.
Added by Jim Flint on January 3, 2020 at 10:09am — No Comments
The Age of Operational Advertising is here. What’s your modern brand promise? What…
Added by Jim Flint on December 20, 2019 at 10:05am — No Comments
Two things to consider in today’s uncertain times.
Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:
Added by Jim Flint on December 13, 2019 at 10:30am — No Comments
On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…Continue
Added by Jim Flint on December 6, 2019 at 9:52am — No Comments
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.…Continue
Added by Jim Flint on November 22, 2019 at 11:14am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 9:13am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…Continue
Added by Jim Flint on October 31, 2019 at 5:44pm — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…Continue
Added by Jim Flint on October 25, 2019 at 3:07pm — No Comments
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.
For a company with a market cap of well over $500 billion, it’s not a huge number, but not…Continue
Added by Jim Flint on October 18, 2019 at 9:00am — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing…Continue
Added by Jim Flint on October 11, 2019 at 4:55pm — No Comments
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?
If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…Continue
Added by Jim Flint on October 4, 2019 at 9:32am — No Comments
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…Continue
Added by Jim Flint on September 24, 2019 at 8:29am — No Comments