Two things to consider in today’s uncertain times.
Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:
On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…Continue
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue