Jim Flint
  • Houston, TX
  • United States
  • Local Search Group
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Jim Flint posted a blog post

Two Supply-Side Metrics for Agencies and Their Clients

Two things to consider in today’s uncertain times.Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:Impression Share – The amount of demand inside consumer intent and your ability to cover it within the established geography and budgetMarket Share – Is your client getting a bigger or…See More
15 hours ago
Jim Flint posted a blog post

Who’s Got Next?

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and Cars.com.Despite incredible 1st Party information, do Facebook and Google want to be 3rd Party…See More
Dec 6
Jim Flint's blog post was featured

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now. Except it doesn’t work because you’re on again and off again. Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off? Strobe light marketing misses the mark of metric-minded advertising that…See More
Nov 25
Jim Flint posted a blog post

Strobe Light Marketing

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now. Except it doesn’t work because you’re on again and off again. Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off? Strobe light marketing misses the mark of metric-minded advertising that…See More
Nov 22
Jim Flint posted a blog post

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting. As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.What do I mean?The supply of searches is ample. As Google continues to bring relevance the…See More
Nov 8
Jim Flint posted a blog post

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into play.The “Book” is starting to turn into whether or not YOU…See More
Oct 31
Jim Flint posted a blog post

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your whim.The mobile phone upped the ante. Well, that and Attention Deficit Disorder. You have about…See More
Oct 25
Jim Flint posted a blog post

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.For a company with a market cap of well over $500 billion, it’s not a huge number, but not insignificant either. While intriguing financially, the real piece to consider is the strategy. It’s worth…See More
Oct 18
Jim Flint posted a blog post

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages. However, with the advent of Big Data,…See More
Oct 11
Jim Flint posted a blog post

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team would rather drive cars or sell them. How many of the below elements exist in your dealership.(1)   An…See More
Oct 4
Jim Flint posted a blog post

The Shibuya Crossing of Your Dealership

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling into and then out of a box happens over and over again.The…See More
Sep 24
Jim Flint posted a blog post

Fast vs First to Market

In a business where speed wins, first steps can lose. Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented, isolated marketplace, it’s going to be tougher and tougher to do.Look at the advantages that Netflix secured in being first to market. All the content,…See More
Sep 20
Jim Flint posted a blog post

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.Not necessarily. Analytics matter in today’s competitive industries. Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but let’s focus on percent of salary cap for a…See More
Sep 13
Jim Flint posted a blog post

Cooking Google’s Golden Goose - What we Know of Google’s Behavior

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely different. Certainly, that was one key to Google's success, but…See More
Sep 10
Jim Flint's blog post was featured

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.As we move into an era of digital retailing, zip code sales counts will, if they are not already, be the ultimate conversion. Time on site, SRPs,…See More
Sep 4
Jim Flint posted a blog post

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.As we move into an era of digital retailing, zip code sales counts will, if they are not already, be the ultimate conversion. Time on site, SRPs,…See More
Sep 3

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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Local Search Group
What is your current position within your organization?
Founder & CEO
What is your company website?
http://https://www.localsearchgroup.com/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
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Jim Flint's Blog

Two Supply-Side Metrics for Agencies and Their Clients

Posted on December 13, 2019 at 10:30am 0 Comments

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:

  1. Impression Share – The amount of demand inside consumer…
Continue

Who’s Got Next?

Posted on December 6, 2019 at 9:52am 0 Comments

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

Continue

Strobe Light Marketing

Posted on November 22, 2019 at 11:14am 0 Comments

This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.

 

Except it doesn’t work because you’re on again and off again.…

Continue

Average Page Position on Google Ads Now Gone

Posted on November 8, 2019 at 9:13am 0 Comments



If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I…

Continue

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Latest Activity

Jim Flint posted a blog post
15 hours ago
Mike theCarGuy Correra posted a video

How Dealerships Can Overcome Customer Skepticism in Service

Mike Correra shares a simple way for dealers to legitimize recommended services and overcome any customer skepticism.
yesterday
Dan Beres posted a blog post
yesterday
Maria Watson posted a blog post

Ship your logistics internationally with the most trusted agency

Transportation of goods between countries takes place for many reasons. The majority, however, is…See More
Wednesday
John Sternal posted a blog post

Beep Appoints Clayton Tino as Chief Technology Officer

Extensive Experience in Engineering, Platform Design and Software Developmentto Innovate and Scale…See More
Wednesday
Dave Anderson posted a blog post

Do Moore, Be Moore, 4 Moore

I've never done a podcast episode quite like this one. In it I share a touching, real life story of…See More
Tuesday
Michael Trasatti posted a blog post
Tuesday
Dane Saville posted a blog post

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords - Don't Be a Seatbelt Manager

Instead of staying tethered to your cushy swivel chair, Bill Wittenmyer encourages managers to make it a point to wander a bit throughout the day to spot iss...
Monday
Michael Trasatti posted a video

Why Do Video Blogs?

Mike Trasatti shares why video blogs are an important asset.
Monday
Dane Saville posted a blog post

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media…See More
Dec 6
Scot Eisenfelder posted a video

CarMax is winning by Playing Moneyball

Scot Eisenfelder explains how CarMax enjoys tremendous market value by levering its data in every single operation.
Dec 6
Jim Flint posted a blog post
Dec 6
Mike theCarGuy Correra posted a video

Can New Technology Make A Dealership Less Efficient?

Mike Correra shares how dealerships can adopt new technology more efficiently.
Dec 5
Richard Keeney posted a blog post
Dec 5
Damian Boudreaux posted blog posts
Dec 5
Lehel Reeves posted a video

3 Types of Video that Lead to Increased Lead Conversion

Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
Dec 4
Rob Gehring posted a blog post
Dec 4
Bill Wittenmyer posted a video

#WittsWiseWords: You Can Still Be The "Go-To Person" for Digital Retail

Digital retail opens new possibilities and responsibilities for engaging with today's connected car shopper. As Bill Wittenmyer explains, being the "Go-To" p...
Dec 4

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