Jim Flint
  • Houston, TX
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  • Local Search Group
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Jim Flint posted a blog post

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting. As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.What do I mean?The supply of searches is ample. As Google continues to bring relevance the…See More
Nov 8
Jim Flint posted a blog post

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into play.The “Book” is starting to turn into whether or not YOU…See More
Oct 31
Jim Flint posted a blog post

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your whim.The mobile phone upped the ante. Well, that and Attention Deficit Disorder. You have about…See More
Oct 25
Jim Flint posted a blog post

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.For a company with a market cap of well over $500 billion, it’s not a huge number, but not insignificant either. While intriguing financially, the real piece to consider is the strategy. It’s worth…See More
Oct 18
Jim Flint posted a blog post

KISS to KICK -- A New Acronym for Today’s Workforce

For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages. However, with the advent of Big Data,…See More
Oct 11
Jim Flint posted a blog post

Uber and Instant Gratification

Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team would rather drive cars or sell them. How many of the below elements exist in your dealership.(1)   An…See More
Oct 4
Jim Flint posted a blog post

The Shibuya Crossing of Your Dealership

The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling into and then out of a box happens over and over again.The…See More
Sep 24
Jim Flint posted a blog post

Fast vs First to Market

In a business where speed wins, first steps can lose. Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented, isolated marketplace, it’s going to be tougher and tougher to do.Look at the advantages that Netflix secured in being first to market. All the content,…See More
Sep 20
Jim Flint posted a blog post

What Dak’s Contract Means

Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.Not necessarily. Analytics matter in today’s competitive industries. Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but let’s focus on percent of salary cap for a…See More
Sep 13
Jim Flint posted a blog post

Cooking Google’s Golden Goose - What we Know of Google’s Behavior

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely different. Certainly, that was one key to Google's success, but…See More
Sep 10
Jim Flint's blog post was featured

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.As we move into an era of digital retailing, zip code sales counts will, if they are not already, be the ultimate conversion. Time on site, SRPs,…See More
Sep 4
Jim Flint posted a blog post

When Counting Google Conversions that Shouldn’t Count

Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.As we move into an era of digital retailing, zip code sales counts will, if they are not already, be the ultimate conversion. Time on site, SRPs,…See More
Sep 3
Jim Flint posted a blog post

The Rock, Paper, Scissors of Sales, Seasonality and Ideas in Automotive Advertising

In the rock, paper, scissors game of automotive sales and advertising, it goes something like this:Seasonality Cuts Sales – January is not, nor ever will be, December in terms of sales volume.Sales Cover Ideas – good ideas don’t matter if they don’t sell.Ideas Smash Seasonality – ideas promise breakthroughs during certain windows.As such, the right ideas at the right…See More
Aug 30
Jim Flint posted a blog post

Lies, D*mned Lies, and Statistics

Many people attribute the following quote to Mark Twain because he popularized it.“There are lies, damned lies, and statistics.”Twain—more than once—correctly attributed the insightful comment to British Prime Minister Benjamin Disraeli. Twain, a great writer, brought the words to life. Disraeli, a career politician, had a way with words as well.In the era of Big Data the…See More
Aug 27
Jim Flint posted a blog post

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.See More
Aug 23
Jim Flint posted a blog post

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars: 1 - Market ResearchAsk a millennial…See More
Aug 20

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Vendor Partner
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Local Search Group
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Founder & CEO
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http://https://www.localsearchgroup.com/
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Arnold Tijerina
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Jim Flint's Blog

Average Page Position on Google Ads Now Gone

Posted on November 8, 2019 at 9:13am 0 Comments



If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

What do I…

Continue

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

Posted on October 31, 2019 at 5:44pm 0 Comments

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people…

Continue

The Sales Funnel Turned Upside Down and Now Inside Out

Posted on October 25, 2019 at 3:07pm 0 Comments

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at…

Continue

Facebook’s Get Ready, Get Set, Go Groups!

Posted on October 18, 2019 at 9:00am 0 Comments

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook.

For a company with a market cap of well over $500 billion, it’s not a huge number, but not…

Continue

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FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

November 21, 2019 from 12pm to 1pm
If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
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