In a business where speed wins, first steps can lose.
Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s…Continue
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.
Not necessarily. Analytics matter in today’s competitive industries.
Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…Continue
SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.
This separation of church and state is starting to blend. It used to be that…Continue
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.
As we move into an era of…Continue