Arnold Tijerina's Blog (74)

YOU'RE INVITED to the 2019 Innovative Dealer Summit

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.

 

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

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Added by Arnold Tijerina on March 16, 2019 at 7:41pm — No Comments

YOU'RE INVITED to the 2019 Innovative Dealer Summit

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.

 

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

Continue

Added by Arnold Tijerina on March 16, 2019 at 7:41pm — No Comments

Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

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Added by Arnold Tijerina on September 16, 2016 at 9:16am — 3 Comments

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care about car dealers, do they? I mean, dealers are ranked below…

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Added by Arnold Tijerina on August 2, 2016 at 9:00am — 2 Comments

Pokémon Go as A Traffic Driver to Dealerships

So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than network with industry colleagues and dealers, it got me thinking.…

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Added by Arnold Tijerina on July 15, 2016 at 4:30pm — 2 Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.



The intersection of…

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Added by Arnold Tijerina on December 22, 2014 at 8:45am — No Comments

Interesting: TrueCar said to consider IPO for next year

Have y'all seen this article in Automotive News?

 

The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?

 

"TrueCar said to consider IPO for next year"

 

"NEW YORK…

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Added by Arnold Tijerina on November 25, 2013 at 10:44am — 1 Comment

A Lesson In Leadership from An Unlikely Source

“While everyone ran in panic, Roselle remained totally focused on her job.”

 

Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and e-mails to respond to. In a world where employers consider…

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Added by Arnold Tijerina on September 11, 2013 at 9:00am — 4 Comments

All Roads Lead To Vegas: AutoCon 2013 Edition

In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from being wined and dined as a dealership employee to doing the wining and dining for dealership…

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Added by Arnold Tijerina on August 7, 2013 at 9:00am — 1 Comment

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

 

Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome.

 

In May of 2012, Google implemented their Zagat rating system which was confusing for both businesses and…

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Added by Arnold Tijerina on July 11, 2013 at 9:00am — 2 Comments

The 'Car Dealership Expose' Book You've All Been Waiting For!

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…

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Added by Arnold Tijerina on April 4, 2013 at 8:48am — 8 Comments

The FTC May Have Just Killed Twitter Marketing For Dealers

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any disclosures that would apply to any other advertising also apply to…

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Added by Arnold Tijerina on March 13, 2013 at 4:40am — No Comments

The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

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Added by Arnold Tijerina on February 26, 2013 at 10:11am — 2 Comments

3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com



FOR IMMEDIATE RELEASE



3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

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Added by Arnold Tijerina on October 23, 2012 at 10:08am — No Comments

One Command Partners With 3 Birds Marketing

For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

 

FOR IMMEDIATE RELEASE

 

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

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Added by Arnold Tijerina on October 22, 2012 at 8:00am — No Comments

Join 3 Birds & ebay Motors in Vegas for SCVNGR

Added by Arnold Tijerina on October 19, 2012 at 6:12pm — No Comments

Auto Industry Veteran Joins Forces With 3 Birds Marketing



 

 

For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784…

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Added by Arnold Tijerina on October 18, 2012 at 8:44am — No Comments

BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …

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Added by Arnold Tijerina on October 2, 2012 at 8:00am — No Comments

Proven: Buying Facebook Likes Is Wasted Money

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

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Added by Arnold Tijerina on September 27, 2012 at 1:36pm — No Comments

Beyond SEO: Why Integration between Social Media, Quality Content, and Online Reputation is the Wave of the Future

I recently read an article published by Forbes titled …

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Added by Arnold Tijerina on August 20, 2012 at 10:51am — 2 Comments

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