David Johnson's Blog – November 2012 Archive (1)
Digital Fixed-Ops, Making The Case
Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?
Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact…
ContinueAdded by David Johnson on November 6, 2012 at 5:30pm — 1 Comment
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