David Johnson
  • Male
  • Colorado Springs, CO
  • United States
  • Persuasive Concepts, LLC
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David Johnson's Discussions

The Social Dealership Magazine – January 2012 Issue

Started Jan 13, 2012 0 Replies

Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue

Tags: social media, socical dealership magazine

I Need Your Help With: Becoming Connected, A Social Experiment

Started Mar 17, 2011 0 Replies

I’m going to start off saying that this isn’t going to be easy, it will take you out of your comfort zone, give you the shakes and will probably make some of you faint… maybe even literally. I’m…Continue

Tags: Social Experiment, David Johnson, Next Generation Dealer Services, automotive social media

 

David Johnson's Page

Latest Activity

David Johnson commented on David Johnson's video
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The Golden Triangle Of Community Engagement | Automotive Social Media

"Thank you Bobby, I appreciate the kind words!"
Jun 20, 2013
David Johnson's video was featured

The Golden Triangle Of Community Engagement | Automotive Social Media

http://3gengagement.com | The Golden Triangle of Community Engagement is a process that auto dealers can use in their automotive social media strategies to e...
Jun 17, 2013
David Johnson posted a video

The Golden Triangle Of Community Engagement | Automotive Social Media

http://3gengagement.com | The Golden Triangle of Community Engagement is a process that auto dealers can use in their automotive social media strategies to e...
Jun 10, 2013
Marty Raymond is attending David Johnson's event
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How To Run Your Dealership By The Book at Charlotte Motor Speedway

March 13, 2013 to March 14, 2013
The first automotive conference of it’s kind, the Automotive Super Conference brings to the auto industry a 2 day, biblically based conference, that will teach you how to run every profit center in the dealership ethically and morally in order to increase profit and return on investment. How to Run Your Dealership By The Book will give attendees a rare look into the timeless principles found in the bible and how it says a business should be run.For more info and to register, hop on over to…See More
Feb 15, 2013
Ernie Kasprowicz is attending David Johnson's event
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How To Run Your Dealership By The Book at Charlotte Motor Speedway

March 13, 2013 to March 14, 2013
The first automotive conference of it’s kind, the Automotive Super Conference brings to the auto industry a 2 day, biblically based conference, that will teach you how to run every profit center in the dealership ethically and morally in order to increase profit and return on investment. How to Run Your Dealership By The Book will give attendees a rare look into the timeless principles found in the bible and how it says a business should be run.For more info and to register, hop on over to…See More
Feb 14, 2013
David Johnson posted a status
"MPi, TEGA Technologies Partner Up on Service Tool | F&I Magazine http://bit.ly/11pvySt"
Feb 1, 2013
David Johnson joined Jim Leman's group
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Christian Auto Industry Professionals

An uplifting forum for those in the auto industry who believe in or are curious about the integrity of the Holy Bible and in the resurrection of Jesus Christ and baptism in the Holy Spirit.
Jan 23, 2013
David Johnson's video was featured

Automotive Lead Nurturing #3: Lead Scoring

In this third video of the Automotive Lead Nurturing Series I talk about what you do when somebody clicks on one of the links I mentioned in the previous videos. Before watching the video make sure that you watch the first two.
Nov 27, 2012
Ernie Kasprowicz commented on David Johnson's blog post Digital Fixed-Ops, Making The Case
"Lots of good advice backed by solid data.  Take advantage of what David has offered."
Nov 7, 2012
David Johnson posted a blog post

Digital Fixed-Ops, Making The Case

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact that fixed-ops is the backbone of the…See More
Nov 6, 2012
David Johnson's blog post was featured

Why Relationships Matter And ROI Doesn't

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.Albert Einstein said it best…See More
Nov 1, 2012
David Johnson's blog post was featured

Why Relationships Matter And ROI Doesn't

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.Albert Einstein said it best…See More
Sep 26, 2012
David Johnson was featured
Sep 26, 2012
David Johnson liked Tom 'Loyalty Agent' Wiegand's blog post Tear Down These Walls: 7 Exceptional Strategies to Double Your Customer Count
Aug 20, 2012
David Johnson posted a status
"CPR the HEART of Your Business! http://ning.it/N0Op0k"
Aug 7, 2012
David Johnson commented on Craig Lockerd's blog post The Dealership Culture Starts At The Top
"I appreciate you sharing my post Craig but more importantly I think you hit the nail on the head with this one. We live in a consumer driven economy and the way people buy has changed, not it's time for the way we sell to change. Of course that…"
Jul 16, 2012

Profile Information

Which best describes you?
Vendor
What company do you work for (or own)?
Persuasive Concepts, LLC
What is your current position within your organization?
Digital Marketing Strategist
What is your company website?
http://PersuasiveConcepts.com
What is your Facebook page/URL?
http://facebook.com/davidjohnson101
What is your LinkedIn page/URL?
http://www.linkedin.com/in/davidnjohnson
How did you specifically hear about dealerELITE? If referred, who?
Ron Hagen
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I've been in the car business since 2001 where I started as a salesman at a Ford, Mercury store. At the same store I started an internet department that later went on to be a 7 person BDC.

From there I took on a position as a national BDC/Internet Sales trainer and now I am working as a digital strategists where I teach auto dealers how to build their online brand using SEO and Social Media.

David Johnson's Videos

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David Johnson's Blog

Digital Fixed-Ops, Making The Case

Posted on November 6, 2012 at 5:30pm 1 Comment

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?

Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact…

Continue

Why Relationships Matter And ROI Doesn't

Posted on March 26, 2012 at 11:00am 5 Comments

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…

Continue

5 Steps To Connecting With The Movers And Shakers on LinkedIn

Posted on February 20, 2012 at 11:54am 0 Comments

Finding, Connecting and Building Win-Win Relationships

Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people,…

Continue

Yeah, What Richard Branson Says: Screw Business As Usual!

Posted on December 18, 2011 at 11:02am 0 Comments

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…

Continue

Comment Wall (3 comments)

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At 9:31am on August 30, 2010, NANCY SIMMONS said…
Great David...and I added #4....Call meeeeee! 774-226-0425
At 9:13pm on August 28, 2010, NANCY SIMMONS said…
David, Hello~
Three things: 1.) Please join Craig's group "Where oh Where can the car salespeople be, oh where oh where can they be?"
2.) Please join my group, Nothing but Net
3.) I need some of your business cards...Handed one out to the Comptroller of Herb Chambers Group tonight.
At 10:51pm on May 3, 2010, Cathy Aron said…
Thanks for the invitation to connect here on DE, David! I look forward to learn more about you and your business.
 
 
 

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