David Johnson
  • Male
  • Colorado Springs, CO
  • United States
  • Persuasive Concepts, LLC

David Johnson's Friends

  • John Hamby
  • William  Robb
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  • Randolph S. Lofgren
  • Garry House
  • Larry McMullen
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  • Raymond Jurewicz
  • Paul Chesher
  • Anne Fleming
  • Robert Linkonis Sr
  • Mike Phillips
  • John Tracey
  • Jodi Adkins

David Johnson's Discussions

The Social Dealership Magazine – January 2012 Issue

Started Jan 13, 2012 0 Replies

Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue

Tags: social media, socical dealership magazine

I Need Your Help With: Becoming Connected, A Social Experiment

Started Mar 17, 2011 0 Replies

I’m going to start off saying that this isn’t going to be easy, it will take you out of your comfort zone, give you the shakes and will probably make some of you faint… maybe even literally. I’m…Continue

Tags: Social Experiment, David Johnson, Next Generation Dealer Services, automotive social media


David Johnson's Page

Profile Information

Which best describes you?
What company do you work for (or own)?
Persuasive Concepts, LLC
What is your current position within your organization?
Digital Marketing Strategist
What is your company website?
What is your Facebook page/URL?
What is your LinkedIn page/URL?
How did you specifically hear about dealerELITE? If referred, who?
Ron Hagen
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I've been in the car business since 2001 where I started as a salesman at a Ford, Mercury store. At the same store I started an internet department that later went on to be a 7 person BDC.

From there I took on a position as a national BDC/Internet Sales trainer and now I am working as a digital strategists where I teach auto dealers how to build their online brand using SEO and Social Media.

David Johnson's Videos

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David Johnson's Blog

Digital Fixed-Ops, Making The Case

Posted on November 6, 2012 at 5:30pm 1 Comment

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?

Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact…


Why Relationships Matter And ROI Doesn't

Posted on March 26, 2012 at 11:00am 5 Comments

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth.…


5 Steps To Connecting With The Movers And Shakers on LinkedIn

Posted on February 20, 2012 at 11:54am 0 Comments

Finding, Connecting and Building Win-Win Relationships

Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people,…


Yeah, What Richard Branson Says: Screw Business As Usual!

Posted on December 18, 2011 at 11:02am 0 Comments

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…


Comment Wall (3 comments)

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At 9:31am on August 30, 2010, NANCY SIMMONS said…
Great David...and I added #4....Call meeeeee! 774-226-0425
At 9:13pm on August 28, 2010, NANCY SIMMONS said…
David, Hello~
Three things: 1.) Please join Craig's group "Where oh Where can the car salespeople be, oh where oh where can they be?"
2.) Please join my group, Nothing but Net
3.) I need some of your business cards...Handed one out to the Comptroller of Herb Chambers Group tonight.
At 10:51pm on May 3, 2010, Cathy Aron said…
Thanks for the invitation to connect here on DE, David! I look forward to learn more about you and your business.

Blog Posts

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

Posted by Paul Moran on November 27, 2015 at 8:12am 0 Comments

In the past, consumers were limited in their options when…


Google Auto Says Mobile is the Place to Be

Posted by David Metter on November 27, 2015 at 7:55am 0 Comments

In a study published this month by Google’s Automotive division…


How to Update and Completely Replace the Faulty Ford PCM in Your Car?

Posted by Diyana on November 27, 2015 at 1:41am 0 Comments

Summary: The Ford PCM when generally goes faulty has got only one option, and that is to be completely replaced. There are certain methods of removing it because all the sensors and batteries are…


Don’t Creep Out Your Shoppers

Posted by Joseph Little on November 25, 2015 at 5:00pm 0 Comments

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This…


This Week in Social Media

Posted by Joseph Little on November 25, 2015 at 3:07pm 0 Comments

Social Media News for the Week of November 23

Brand-New Google+ …


Are You a Hoarder?

Posted by Rob Gehring on November 25, 2015 at 2:24pm 0 Comments

Are You a Hoarder?


This is the time of year dealerships are…



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