Rob Hagen's Blog (19)

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

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Added by Rob Hagen on December 8, 2014 at 10:30am — No Comments

Social Content Examples for November 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun…

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Added by Rob Hagen on November 2, 2014 at 9:41am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 21, 2014 at 9:30am — No Comments

7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button


 Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Added by Rob Hagen on October 10, 2014 at 12:30pm — No Comments

Does Your Dealership C.A.R.E.S.? Part 1

Customers Always Receives Exceptional Service, that’s what I mean by CARES. Does your dealership do just what it has to do or does it go the extra mile for every single customer? These days, people are unimpressed by businesses doing just enough to get by, they want exceptional service!

Are you exceeding their expectations? Are you addressing their needs thoughtfully and in…

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Added by Rob Hagen on October 5, 2014 at 7:59pm — No Comments

Upcoming webinar”7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button”

Please feel free to share this event with your friends.

Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other dealerships.

Register here:…

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Added by Rob Hagen on October 3, 2014 at 12:30pm — No Comments

Social Content Examples for October 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

Continue

Added by Rob Hagen on September 30, 2014 at 4:44pm — No Comments

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

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Added by Rob Hagen on September 30, 2014 at 10:30am — No Comments

Making Chicken Salad Out of a Bad Review

“To err is human; to forgive, divine” – Alexander Pope

Mistakes happen, people realize this. Nobody expects a business to be perfect, as everyone has bad days. However, how you handle these mistakes is the secret to formulating long-term opinions of your…

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Added by Rob Hagen on September 29, 2014 at 1:00pm — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…

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Added by Rob Hagen on September 28, 2014 at 3:02pm — No Comments

Daily Dealer Engagement Tips – 10/6/2012

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.



One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk about will be general tips but take them and put a local twist whenever possible. Find topics that people in your…

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Added by Rob Hagen on October 6, 2012 at 9:13am — No Comments

Daily Dealer Engagement Tips – 10/3/2012

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the  Kardashians”.

One note before I begin, having a lot of Facebook likes is great but…

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Added by Rob Hagen on October 3, 2012 at 9:08am — No Comments

Daily Dealer Engagement Tips – 10/1/2012

Engagement is everything! If your online community is not engaging you, they aren’t seeing your message. I went into a lot more detail in a recent blog post that I wrote entitled “Car Dealers Are Not the Kardashians”.

One note before I begin, having a lot of Facebook likes is great but having quality LOCAL likes is so much more important. A lot of what I will talk…

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Added by Rob Hagen on October 1, 2012 at 11:29am — No Comments

Car Dealers are not the Kardashian’s

The paparazzo isn’t hiding in your bushes trying to get a picture of you. Media sources aren’t following you on vacation to capture a picture of you in a bathing suit. No need for security when you leave the building. If there is, you have bigger problems!

People don’t have the same passion level for your dealership that they do for their favorite TV stars or sports…

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Added by Rob Hagen on September 29, 2012 at 10:41am — No Comments

Some Thing’s Change, Some Thing’s Stay The Same

Wow how things have changed in the twenty years I have been in the car business. When I got started, there wasn’t any internet department or internet leads, you made your living on the floor or by old school methods like “brown bag networking”.

One thing I learned during the 30 minutes of training that I received before hitting the floor, that still holds true today is repeat and referral customers are golden, they sell easier and you usually make a higher…

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Added by Rob Hagen on June 13, 2011 at 10:59am — 5 Comments

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…

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Added by Rob Hagen on April 4, 2011 at 1:13pm — No Comments

What is a Facebook friend worth to your dealership?

I have read a couple of articles about what a Facebook fan is worth to a

business and there is zero consensus. This is rightfully so in my

opinion considering every business is different so won't the value be

different? Will restaurants have the same value as dealerships? I don't

think so. I want to try to figure out a dollar amount with your help for

car dealers.



First off, I said friend not fan because I thinks friends will have a higher value. Profile pages… Continue

Added by Rob Hagen on July 28, 2010 at 8:32am — 5 Comments

Optimizing Your Dealership For Social Media

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the

author of the post, Tac Anderson,…

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Added by Rob Hagen on July 12, 2010 at 5:46am — No Comments

Risk and Reward

Credit availability for subprime customers is still low, but the well is not dry. In fact, there are signs that special finance is making a comeback, with the bankruptcy niche leading the way. Finance sources with an established history in the bankruptcy segment know the payoff is worth the risk. They know those consumers will be relatively debt free at the end of the process and motivated to reestablish their credit.



That makes BK customers an ideal candidate for financing. And with… Continue

Added by Rob Hagen on April 14, 2010 at 1:49am — No Comments

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