Cathy Aron's Blog (2)

Future F&I Office - No More Paper!

When I started reading this article I was agitated, thinking that electronic deal jackets, electronic signature pads, electronic document archives and electronic transmission of forms to lenders and vendors was a step towards reducing the F&I Manager's responsibility to a clerk. As I continued reading though, it became clear that the future (paperless) F&I office has been developing over time and based on the reliance of electronic convenience today, it's inevitable. With less time…

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Added by Cathy Aron on June 9, 2010 at 1:00pm — 2 Comments

Women are the major purchasing influence

This is a great article that outlines the huge influence women have in making purchase decisions, cars inlcuded. Several quotes within the article come directly from Ford excecutives and are based on extensive research by the company. For example:



"Statistics prove...Women are directly responsible for 45 to 50 percent of all new vehicles purchased in the U.S, and they have a direct influence of up to 80 percent of vehicles they don’t purchase ..."



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Added by Cathy Aron on March 19, 2010 at 4:29pm — No Comments

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