Chris Vitale's Blog (61)

What should be the focus of training?

When it comes to training, there are an endless number of things that you can prioritize. While the specific issues you may be facing at your dealership may be unique, there are certain things that every sales training schedule should include.


Set More Quality Appointments

Setting appointments is the lifeblood…


Added by Chris Vitale on March 7, 2023 at 12:53pm — No Comments

Phone Etiquette Training Every Agent Needs

Sales agents spend much of their time on the phone, so it’s important for this time to be used effectively. While some may be natural at selling, everyone can stand to have at least a little training to help them out. There are some areas of phone etiquette that you should be focusing on to help them be the most effective.




Added by Chris Vitale on March 6, 2023 at 10:58am — No Comments

Discipline breeds confidence

We have all had days where we walk around with what feels like electricity pulsing through our veins; we’re hitting all of the green lights, and we feel GOOD! But what about the days when we don’t feel that hot? In the automotive industry, one day, you are on top of the world, and for some reason, the next day, you feel like you went through a meat grinder.…


Added by Chris Vitale on March 1, 2023 at 10:03am — No Comments

Why you need Quality Assurance Training...

When you want to improve the quality of your phone calls, it can be challenging to know where to start. Even if you have standardized procedures and phone scripts, every phone agent operates a little differently. To improve outcomes, you need to know how to use quality assurance training and what some of the outcomes you should be looking for are.


What is Quality Assurance…


Added by Chris Vitale on February 23, 2023 at 4:36pm — No Comments

Skill Review

Have you ever noticed when the sales floor goes out for good third-party training that they come back with a pep in their step? That’s because whatever speaker they had got them fired up and ready to go all out for your product. There is nothing better than rekindling that spark and feeling some extra motivation to get back into the sales game full steam ahead. But what would make that even better? Someone to come back to the dealership and discuss it with, not even just that day, but days…


Added by Chris Vitale on February 20, 2023 at 6:29pm — No Comments

How to Improve Your BDC Training

Many dealerships have started using a Business Development Center or BDC to bring in new business and to increase the effectiveness of the appointments that their sales agents have. If you have never used a BDC before, you may not see why it is important or if you have worked with an ineffective one, it might be frustrating to think about dealing with that. Luckily there are some things you can do with…


Added by Chris Vitale on February 14, 2023 at 8:30am — No Comments

Caller ID + Landmark Directions = Success

Caller ID was created to make everyone’s lives easier. Sometimes in a dealership setting, it does, especially when a customer has a thick accent or a hard time remembering their phone number. Other times (98% of the time), the caller ID is the communication killer that staff should avoid at all costs. 

Why is caller ID a communication killer? We…


Added by Chris Vitale on February 13, 2023 at 10:36am — No Comments

Who Are We

We can do many things to stand out against the competition. Quality phone skills, streamlined processes, and even an up-to-date website. Yet many of us struggle to achieve any of the above tasks. Have we ever stepped back and asked ourselves why we cannot accomplish any (or all) of the above? Sure, there's the age-old excuse of "not enough time in the day" or "we don't need that to…


Added by Chris Vitale on February 10, 2023 at 1:00pm — No Comments

How Call Scoring Helps Your Phone Agents Improve

One of the most important things that you need to focus on with your phone agents is making sure that they are performing up to expectations and that their phone conversations are effective. Effective calls lead to more sales, which means greater success for your dealership. One of the best ways to evaluate the success rate of these phone calls is by using call scoring. 

What is Call…


Added by Chris Vitale on February 10, 2023 at 9:07am — No Comments

How are you using Call Tracking?

Let’s paint a picture. We’re in the showroom, and a customer is starting to get noisy at the other end. Our ears perk up, and the first thing that is audible is, “they told me on the phone that…” The thought crossing everyone’s mind is, what DID they say over the phone? Is this customer forgetting/misunderstanding what was said to them, or is one of our customer service representatives not holding up to their end of the bargain when the customer is physically in front of them? Neither of the…


Added by Chris Vitale on February 6, 2023 at 3:33pm — No Comments

Let the Good Times End?

There's nothing sweeter than looking at a hot P&L statement. Sitting back in the chair throwing air hoops for a job well done. Or maybe you’re browsing online for another Rolex to add to your collection. All of this is well and good. In fact, it's fantastic. What's not so fantastic are the problems dealers will face in the coming months. It's a telltale sign when vendors come in hot with their latest tech products to assist your dealership. Offering much of the same products they…


Added by Chris Vitale on February 1, 2023 at 2:50pm — No Comments

Every Shopper is a Buyer

We’ve all come across the “just looking” tire kicker that hits our lot on a sunny Saturday afternoon or the one calling around every dealership for a deal but won’t disclose their timeframe to buy. They have what feels like a million questions or no questions at all, they want to drive your entire inventory, or they just want to peek into a window or two and not be bothered. Each person is different regarding their purchasing process and prowess and how they warm up to a sales…


Added by Chris Vitale on January 30, 2023 at 10:49am — No Comments

What is the Role of Artificial Intelligence in Sales for Your Dealership?

Artificial intelligence is one of the current buzzwords in business. Everywhere you look, articles and posts talk about how artificial intelligence can redefine your operations. Artificial intelligence has quickly become one of the most important tools your dealership can use to increase sales and the customer’s overall impression of your dealership and the sales process. …


Added by Chris Vitale on January 28, 2023 at 1:54pm — No Comments

They Say Ignorance is Bliss. But I Find Yours Disturbing...



Let's preface this article by saying it isn't about beating anyone up. It's about offering realistic insights into the struggles we're currently facing. If we don't tackle the issues we face head-on, we're asking for a rude awakening in the coming months. For those living under a rock, according to a recent NY Times article, auto sales in 2023 will be at a…


Added by Chris Vitale on January 26, 2023 at 9:30am — No Comments

Fomo or no FOMO

Who doesn't like a nice front-end gross profit? Most of us would be lying if we said otherwise. In the last three years, things have been different, right? For the first time in years, we consistently held a healthy front-end gross profit on new vehicles. Something that seemed to be of a bygone era. Previously, we'd focus on how much we're willing to lose to hit the stair-step program from the OEM. It has been…


Added by Chris Vitale on January 25, 2023 at 9:00am — No Comments

Take it or Leave it...

“Take it or Leave it” has been a very common theme occurring in the auto industry over the past two to three years. While it seems to be that customers are evolving and adapting to this moniker (or reality), is it something that we should be allowing to stay as a practice in our place of business?

Those of us that are taking a look at the bigger…


Added by Chris Vitale on January 23, 2023 at 9:10am — No Comments

5 Skills That Can Help Appease Difficult Phone Customers

Difficult phone customers are the most nerve-wracking thing to deal with as a sales agent or customer service representative. Even if you have years of experience, having someone get upset or yell at you can just ruin your day. Luckily, there are skills that you can develop that make these calls easier and can even help you deescalate the situation successfully. …


Added by Chris Vitale on January 21, 2023 at 1:01pm — No Comments

Who Needs a Consistent Sales Process? (hint, we all do!)

We'd be lying if we said we didn't enjoy the stint when cars drove off the lot faster than we could purchase more inventory. But as that winds down, we must ask ourselves, "are we prepared to sell cars again?" Let's be honest; in the last three years, we could easily overcome objections, and more so, we could even hold record levels of gross. But did we actually follow a sales process in this frenzy? Most will…


Added by Chris Vitale on January 18, 2023 at 10:00am — No Comments

BDC and Sales/Service Staff: There’s a difference in their phone process… but should there be?

There is nothing better than a well-oiled machine when it comes to working efficiency. On a dealership level, by that, I mean - everyone has a set of specific tasks, they focus on completing while co-workers perform separate/similar work for the greater good as well. In theory, this is the way a great business operates and succeeds. But is that truly the case when it comes to phone etiquette and process at a…


Added by Chris Vitale on January 17, 2023 at 9:00am — No Comments

How to Use Inbound and Outbound Sales Techniques to Boost Revenue

When it comes down to it, your dealership’s success relies fully on your ability to close sales successfully. There are various ways to accomplish this, but inbound and outbound sales have become the buzzwords of car dealership sales. But which one should you use, and how do you make them work for you?


Inbound vs. Outbound Sales

To understand how to use each sales method properly,…


Added by Chris Vitale on January 16, 2023 at 2:00pm — No Comments

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