Training is a key component of any dealership’s long-term plans. It unifies your team’s approach to sales, fine-tunes your brand identity, and can consistently deliver one of the biggest ROIs of anything you do for your business. 

However, if you don’t know how to train a sales team properly, it can also be a huge waste of time and money. It’s not…

Many businesses struggle with confessing they need improvement. Why is that such a bad thing to admit? The truth is, it’s not bad at all. 

Acknowledging there’s room for improvement is a skill not many possess. This is by no means a weakness; it is most certainly a strength in your repertoire. This skill allows your business to be one step…

Investing in a great training program is one of the best ways to increase all of your key metrics and meet your monthly sales goals. By bringing a specialist consultant who understands the auto industry and what it takes to sell effectively in this unique environment, your sales team can stay ahead of the competition by following the latest trends and perfecting vital skills like appointment setting and lead management. …

Training is the foundation for a business's success. Why settle for mediocrity when you can strive for greatness? Finding ways to step up your game can be difficult, but ongoing coaching makes the process seem effortless. 

What does practical coaching look like? What are the critical components needed to produce maximum…

Time is money, and your sales force needs to be efficient in their work. Extended pitches can derail closing and waste time, while a laser focus on identifying customer needs and pain points is key to solving problems and overcoming objections. 

However, achieving this is easier said than done, and training is essential for keeping your team sharp.…

Every department at a dealership needs training, but your BDC can benefit the most from regular coaching to maximize the results they get for your business. They rely on their phone scripts and skills to set appointments for your salespeople, and the tiny details they get from training can be the difference between hitting your monthly goals and the entire dealership falling flat. …

BDCs are one of the most important revenue generators for your business, but it’s not always easy to directly measure ROI because they don’t sell directly. They generate leads, manage and anticipate customer needs, and use that information to set appointments and nurture customers toward engagement with your services. 

As a result, the concepts and…

Over two-thirds of customers say a business’s customer representatives are key to a great experience. Given that your business development center is the communications center of your entire dealership, the BDC reps you choose can make or break appointments and customer relationships before they even get started. …

Many dealerships have built an auto business development center to drive appointment rates and generate more sales. The leading dealers are making money hand over fist on these investments—but it doesn’t feel like your BDC is delivering the same for you. 



What are they doing differently that’s working so much better?

Measuring…

Your business development center is the lifeblood of your dealership. Between channeling leads to your sales teams, setting appointments with customers, and staying ahead of customer needs, there isn’t a corner of your business it doesn’t impact. 

But it doesn’t generate profit all by itself, so it can be hard to understand how it’s performing. What…

Even in today’s fast-paced digital world, the phone is still the most important business generator for every successful dealership. That means your team’s phone skills must be razor-sharp to capitalize on every revenue opportunity. 

Unfortunately, these critical phone interactions can be hard to evaluate, and a few small but important details can be…

If you’re concerned as an owner or GM that you’ve been putting too much time into your BDC, you might be right. A business development center is not the type of department you should need to micromanage. With the right manager and training partner, your BDC should be driving revenues in every department, and all you’ll have to do is make a few big-picture decisions here and there. …

Business development centers are the cornerstone of modern dealership revenue strategies. When these engines are finely tuned, they’re responsible for generating game-changing appointment rates and capitalizing on opportunities that many seasoned sales professionals didn’t even realize were there for the taking. 

That’s why, if you look at…

Now that your Business Development Center is up and running, how can you tell if your BDC agent or team is making the most of your revenue opportunities? The nation’s leading dealerships always bring in a professional training partner on day one because it allows these business machines to be largely self-driving, but that doesn’t mean a GM can fall asleep at the…

Setting up a car dealership BDC is a big step into the future of the business, but there’s still plenty of work to be done. BDCs are incredible revenue generators, but your people will need ongoing training to keep their skills sharp. Industry trends are also a moving target, and that means editing phone scripts and improving strategies to maximize its value. 

That being said, your BDC should be designed to operate with minimal oversight. You’ve got a lot going on just keeping the…

Your new business development center is finally up and running! You’ve hired a great manager, and they’re already making a big impact on key metrics like lead generation, appointment set rate, and monthly sales numbers. 

Implementing this new strategy has been the best decision you ever made, but your BDC manager is not a miracle worker. They’re going…

Evaluating your dealership’s sales team performance may seem as simple as looking at the bottom line, but in today’s market, it’s actually a very complicated equation. The top competitors are utilizing every tool and strategy at their disposal to maximize revenue, including sales scripts, BDCs, and extending vehicle sales conversations to integrate other services and drive return business. …

The reports and spreadsheets that flood your desk are not the only tools you should be using while tracking sales performance KPIs. They are highly valuable, but do they really deliver the whole picture? 

Nope! Not by a long shot. And while receipt, phone, and internet surveys can help bridge the gap in some ways, they are very old-school and…

In the fast-paced, competitive world of car sales, the attitude of "I don’t care, do you?" has become all too common. This mentality is particularly disheartening for sales consultants who genuinely care about their job, their customers, and their success. However, the lack of proper training and resources can make it incredibly challenging for them to maintain that enthusiasm and dedication. This article explores the underlying issues and what it will take to bring about meaningful…

Your people are the heartbeat of your company’s success. Without them, your business would close tonight, but it’s not enough to simply keep them grinding toward monthly sales goals by dangling the same old carrots. Sales team motivation is built around shared vision, enthusiasm for the industry, the potential for career advancement, and achievable goals that translate to dollar bills in everyone’s pocket. …