Outbound calls are a frequent activity at any dealership, but your teams are often met with a voicemail greeting rather than a customer. This can happen for many reasons and during any part of the sales cycle, but leaving a confusing or enthusiastic message is a surefire way to lose business. Like they would with other phone interactions, your sales team needs to come prepared using tight scripts that tell them…

Anyone who’s spent time at a dealership knows the usual suspects. There’s the finance team, the managers, and of course, the service guys, and they all have their areas. But without fail, every time you look up, you wonder, “What is a sales consultant at a car dealership doing?” It seems like everything at once, and they can be staring into an engine block in the bay one minute and selling a hybrid on the other end of the lot the next. …

Auto dealership managers and leaders, you know this scene well: a lively sales floor with phones ringing nonstop, yet the sinking feeling that your sales numbers won’t reflect the bustling atmosphere. You’re seeing plenty of web traffic and inbound calls, but the number of closed deals struggles to hit monthly goals. 

This is where an auto dealer…

We’ve all been there—trapped on the receiving end of a sales call that’s so rigidly scripted it’s practically robotic. “Hello [Customer Name], I am calling from [Company Name]...” It’s enough to make anyone hang up before they can finish their painful introduction. But let’s change our perspective for a moment. What if, instead of being a dull and practical exchange to wade through, the script (and the way it was used) set the stage for an informative and…

Dealership leaders stand at a crossroads today. Many of them are asking, “How can I increase car sales at my dealership?” Yet, it’s not a question born out of incompetence or inability to sell. It’s a recognition that the market has shifted, and with it, the expectations of the consumers has evolved. 

Today, we’re dissecting modern car sales…