With its focus firmly set on communicating through photographs and videos, Instagram is ideally suited for business in the lifestyle sector, especially fashion. Both designers and models have been using Instagram in increasing numbers to showcase themselves. However, with more than 90 million photographs being uploaded daily by Instagram users, those in the fashion…

The principal reasons why brands take to the social media are to enhance brand awareness, engage with customers and followers, and build brand loyalty. However, it is quite evident that they can use social media to also make their SEO more effective even though Google has denied that it factors in social media in its page rankings. Some useful…