Bill Cosgrove's Blog (58)

Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.



There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S



Crowdsourcing is…

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Added by Bill Cosgrove on February 28, 2014 at 9:40am — No Comments

Digital Marketing- Beware of False Prophets

Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uniformed clients.

First of all if you are not familiar with a product or a service you should be seeking information and…

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Added by Bill Cosgrove on September 10, 2013 at 3:00pm — No Comments

US global competitiveness rising once again- Is there a lesson to be learned here?

The only thing that isn't rising in the US is benefits for it's workforce. If Countries ahead of us in competitiveness can take better care of their workforce why can't the US-Corporate greed maybe? I'm a supporter of a free market economy but also an advocate of taking care of the ones who make it possible for you.

"Switzerland has topped the…

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Added by Bill Cosgrove on September 4, 2013 at 9:30am — No Comments

Sneaky Car Dealer Sales Tricks - Putting Positive Spin on Not So Positive Press

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” they did not like saying that these types of articles confuse the public and asked why do they have to say that we are always on the…

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Added by Bill Cosgrove on September 1, 2013 at 9:47am — No Comments

How Listening can Lead to Innovation

Steven Arsenault CEO and key innovator at One Big Broadcast explains how he conceptualized the idea for One Big Broadcast’s (New Release) “OBB Autos Showroom NXT”.

We were having lunch with Key West Ford's operations manager and web manager and were discussing how great the SEO engine…

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Added by Bill Cosgrove on August 27, 2013 at 10:49am — No Comments

Why Social Integration? The World Is Changing-Everything Must Be Connected

Everything IS Connected: 

The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the immediacy of networking; they want the ease of web site posts;…

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Added by Bill Cosgrove on August 16, 2013 at 1:11pm — No Comments

The Most Valuable Commodity In Online Marketing

What you did five or 10 years ago is probably more important than your 30-second visit to some e-commerce site that’s now bombarding you with cookie-fueled retargeted ads.

That’s why looking to the past – not to the future – is the key to success in the world of data.…

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Added by Bill Cosgrove on August 15, 2013 at 9:07pm — No Comments

Blogging- Become A Social Media Destination Resort

If you are not hosting a blog on your website start one. If you are not posting relevant information and blogs to draw in potential customers do it.

Bring the traffic to you and become a destination resort for updates and information so you can reap the benefits and attention that this personal form of content…

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Added by Bill Cosgrove on August 14, 2013 at 8:22am — No Comments

Hello Friend-HAPPY FRIENDSHIP DAY!

May each and everyone's day, everyday, be filled with Friendship and Love.

And through Friendship find an end to all the conflict we face in the World.…

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Added by Bill Cosgrove on August 4, 2013 at 1:53pm — No Comments

From The Top Down “WHERE’S THE BEEF?”

There have been a lot of postings and discussions over how best to improve a Sales Organizations performance. I personally have written many of them.…

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Added by Bill Cosgrove on July 28, 2013 at 10:00am — No Comments

The Social Animals We Humans Are

Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our survival, but also to our happiness and the success of our careers.

And being social…

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Added by Bill Cosgrove on July 27, 2013 at 10:00pm — No Comments

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 y…

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.…

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Added by Bill Cosgrove on July 22, 2013 at 1:09pm — No Comments

We're All Responsible For Creating A Better Internet

Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.

Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a…

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Added by Bill Cosgrove on July 20, 2013 at 9:00pm — No Comments

Tips For Branding Your Business

What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…

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Added by Bill Cosgrove on July 20, 2013 at 12:30pm — No Comments

Reeling Them In! How to make your Website Work Harder For You

Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.



Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to…

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Added by Bill Cosgrove on July 19, 2013 at 7:15am — No Comments

Your Copywriter Don't Dance and Your Content Don't Rock 'n' Roll [PODCAST] Shake it up Baby!

If you haven't heard this it's great. If you have it's worth another listen

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…

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Added by Bill Cosgrove on July 18, 2013 at 8:20pm — No Comments

Enterprise Security- Dark Reading- Must Reads

  • Must Reads are : compendiums of our best recent coverage of a particular topic. In this issue, find out how hackers try to trick your employees, why it takes so long to find breaches, how the cloud can help SMBs find vulnerabilities -- and much more.
  • How Hackers Fool Your Employees

Why Are We So Slow To…

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Added by Bill Cosgrove on July 15, 2013 at 9:00pm — No Comments

“To Sell Is Human” by Daniel Pink: Book in a Nutshell

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or salary structure, are salespeople.…

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Added by Bill Cosgrove on July 13, 2013 at 3:10pm — 4 Comments

The Front Lines Where The Real Battles Are Fought

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Added by Bill Cosgrove on July 12, 2013 at 10:49am — No Comments

Let Me Count the Ways- Who’s Running “Your” Digital Marketing Campaigns?

 

I recently joined  One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

I know there are other Companies out there that are just as qualified but if you look carefully at their website they’ve got it down.  A Professional…

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Added by Bill Cosgrove on July 10, 2013 at 12:24pm — No Comments

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