Bill Cosgrove's Blog – July 2013 Archive (15)

From The Top Down “WHERE’S THE BEEF?”

There have been a lot of postings and discussions over how best to improve a Sales Organizations performance. I personally have written many of them.…

Continue

Added by Bill Cosgrove on July 28, 2013 at 10:00am — No Comments

The Social Animals We Humans Are

Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our survival, but also to our happiness and the success of our careers.

And being social…

Continue

Added by Bill Cosgrove on July 27, 2013 at 10:00pm — No Comments

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 y…

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.…

Continue

Added by Bill Cosgrove on July 22, 2013 at 1:09pm — No Comments

We're All Responsible For Creating A Better Internet

Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.

Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a…

Continue

Added by Bill Cosgrove on July 20, 2013 at 9:00pm — No Comments

Tips For Branding Your Business

What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…

Continue

Added by Bill Cosgrove on July 20, 2013 at 12:30pm — No Comments

Reeling Them In! How to make your Website Work Harder For You

Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.



Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to actively…

Continue

Added by Bill Cosgrove on July 19, 2013 at 7:15am — No Comments

Your Copywriter Don't Dance and Your Content Don't Rock 'n' Roll [PODCAST] Shake it up Baby!

If you haven't heard this it's great. If you have it's worth another listen

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…

Continue

Added by Bill Cosgrove on July 18, 2013 at 8:20pm — No Comments

Enterprise Security- Dark Reading- Must Reads

  • Must Reads are : compendiums of our best recent coverage of a particular topic. In this issue, find out how hackers try to trick your employees, why it takes so long to find breaches, how the cloud can help SMBs find vulnerabilities -- and much more.
  • How Hackers Fool Your Employees

Why Are We So Slow To…

Continue

Added by Bill Cosgrove on July 15, 2013 at 9:00pm — No Comments

“To Sell Is Human” by Daniel Pink: Book in a Nutshell

When you think of sales, do you think of pejoratives such as pushy, sleazy and dishonest? Most people do.

Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or salary structure, are salespeople.…

Continue

Added by Bill Cosgrove on July 13, 2013 at 3:10pm — 4 Comments

The Front Lines Where The Real Battles Are Fought

Continue

Added by Bill Cosgrove on July 12, 2013 at 10:49am — No Comments

Let Me Count the Ways- Who’s Running “Your” Digital Marketing Campaigns?

 

I recently joined  One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

I know there are other Companies out there that are just as qualified but if you look carefully at their website they’ve got it down.  A Professional…

Continue

Added by Bill Cosgrove on July 10, 2013 at 12:24pm — No Comments

Government- You've Gotta Wonder?

No wonder our government can’t get anything done and spends so much of our money.  The office of Fair…

Continue

Added by Bill Cosgrove on July 10, 2013 at 12:00pm — No Comments

Is Your Marketing message Just Noise?

Stop just making noise and find a Marketing company that can make your Digital Marketing Program sing by playing the right tunes.

Would you expect your receptionist to desk deals? Then Let you BDC Department do the things they should be doing and do the best  -handle the leads get them to your lot and do the follow up.

 …

Continue

Added by Bill Cosgrove on July 7, 2013 at 8:30am — No Comments

Trade Secret Litigation Over Social Media: Is It Worth The Cost?

With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in to one account, it is understandable that companies and employers are concerned about the security of…

Continue

Added by Bill Cosgrove on July 5, 2013 at 11:09am — No Comments

Why Women In Auto Rock – A Case Study

“We need more women in the auto industry!”

We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.

First,…

Continue

Added by Bill Cosgrove on July 4, 2013 at 11:30am — 3 Comments

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service