Crystal Hartwell's Blog – January 2014 Archive (14)

DMEautomotive’s Driver Connect 2.5 Wins AWA Award at NADA 2014

DMEautomotive’s groundbreaking mobile app for dealerships wins prestigious Automotive Website Award

 

New Orleans, LA – January 27, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today announced that its groundbreaking mobile app for dealerships, Driver Connect 2.5, was presented with an Automotive Website Award from PCG Consulting  in the Automotive Mobile…

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Added by Crystal Hartwell on January 27, 2014 at 10:14am — No Comments

Dealerships Adopting Radical New Approach to Chat Report Dramatic Rise in Website Chats Turning into Leads - and Leads Turning into Showroom Visits and Sales

 Case studies show visitor to lead conversions triple for one dealership using Gubagoo and jumping over 1500% for another -- and all at a cost per lead/sale at a fraction of traditional media

 

New Orleans, LA – January 26, 2014 – Dealerships using Gubagoo’s revolutionary behavioral engagement and scoring technologies for automotive websites are experiencing dramatic increases in visitor to lead…

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Added by Crystal Hartwell on January 26, 2014 at 10:15am — No Comments

New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns

Data indicates dealerships need to re-think their paid traffic spend.

 

 

New Orleans, LA, January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key findings at the 2014 National Automobile Dealers Association Conference from a national Dealer Tracking Study comparing Google AdWords’ campaigns against a new search strategy: Deep…

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Added by Crystal Hartwell on January 25, 2014 at 11:04am — No Comments

Gubagoo Launches Gubatel: Adds Advanced Telephony Component to Its Analytics-Driven Dealer Website Chat and Communications Platform

 With Gubatel, Gubagoo becomes first intelligent chat-OR-call ‘Total Communications’ platform for dealership websites

 

Provides call agents with transparent window into which vehicles and/or services the caller is interested in; agents can discuss, display and email offers specific to their needs in real-time

 

New Orleans, LA – January 25, 2014 – At the National…

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Added by Crystal Hartwell on January 25, 2014 at 10:44am — No Comments

E-LEND Solutions to Launch Powerful New Auto Financing Platform for Dealerships

 First technology to bring real, approved financing terms to the FRONT of the sales process, whether consumers are shopping at auto websites or in-dealership

 

Creates dramatic dealership efficiencies by cutting the transaction process from hours to minutes; a turn-key solution that ensures dealerships would be in total compliance with proposed CFPB regulations

 

New…

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Added by Crystal Hartwell on January 25, 2014 at 10:35am — No Comments

AOA Auto Accessories Sales 2014 Trend Report: Protection Products, Utility and Convenience Continue to Dominate -- Floor Mats Rule!

Robust car and truck sales driving purchasing trends: average dealership analyzed sold accessories to over 50% of customers and generated 52.4% average gross profit margin

 

New Orleans, LA – January 25, 2014 - AddOnAuto (AOA) today released its annual Auto Accessories Trend Report that analyzes 2013 accessories sales data from dealerships across…

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Added by Crystal Hartwell on January 25, 2014 at 10:30am — No Comments

2013 DrivingSales Dealer Satisfaction Award Recipients Announced

Awards recognize dealer satisfaction with products / services in 14 categories; presented at special ceremony in conjunction with the 2014 NADA Convention  

 

New Orleans, LA – January 24th, 2014 – The fifth annual DrivingSales Dealer Satisfaction Awards were presented at a special ceremony today in conjunction with the 2014 National Automobile Dealers…

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Added by Crystal Hartwell on January 24, 2014 at 10:09am — No Comments

New Research: Digital & Mobile Are Re-Writing the Rules on How People Research, Select and Book Appointments with Auto Service Providers

DMEautomotive survey reveals that online search is the #1 way first-time consumers select dealership service departments – trumping ‘drive-bys’ and personal recommendations

 

Under-35 consumers’ service provider selection guided by search, online reviews, store websites, digital ads, email offers, video, mobile mapping and daily deals at remarkably higher rates

 

  • Internet/mobile…
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Added by Crystal Hartwell on January 24, 2014 at 9:44am — No Comments

DMEautomotive Releases 2nd Groundbreaking eBook, The Big Picture Book of Mobile Marketing Strategy, at NADA 2014

 

New eBook illustrates importance of mobile adoption – a channel that has grown at twice the rate of the Internet! – Provides auto dealers a colorful, easy-to-grasp guide to mobile marketing complete with specific step-by-step actions dealers can take today to get more out of mobile

New Orleans, LA –January 23, 2014 – DMEautomotive (DMEa), the leader in science-based,…

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Added by Crystal Hartwell on January 23, 2014 at 11:51am — No Comments

Sales Velocity Dramatically Increases – up to 77% - for Dealers Adopting Inventory Syndication and Deep Linking Technologies

 Dealers using the LotLinx Vehicle Display Network increase Vehicle Detail Page views and reduce Days on Lot: an average of 77% fewer DOL for new vehicles and 47% fewer for used

 

San Francisco, CA January 22, 2014 – LotLinx, developers of the auto industry’s first deep-linking technology platform, today confirmed that the LotLinx Vehicle Display Network, a VIN-specific inventory advertising technology…

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Added by Crystal Hartwell on January 22, 2014 at 11:26am — No Comments

DMEautomotive Introduces First Mobile Wallet Marketing Program for Auto Dealers

 

DMEa Mobile Rewards offers ready-made program designed to drive showroom and service traffic; includes geo-fencing to reach consumers with relevant offers and coupons at a place and time where they can take action

Daytona Beach, FL – January 21, 2014 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched DMEautomotive Mobile Rewards, a mobile…

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Added by Crystal Hartwell on January 21, 2014 at 10:18am — No Comments

DrivingSales University Continues Expansion into Canada: Partners with New Car Dealers Association of BC

 Leading web-based dealership training platform is now available to NCDA members at special rate

 

Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car…

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Added by Crystal Hartwell on January 13, 2014 at 3:49pm — No Comments

Baby, Want to Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles; Nicknames Starting with ‘B’ Most Popular

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’

 

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior…

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Added by Crystal Hartwell on January 13, 2014 at 11:03am — No Comments

Gubagoo Launches Another Industry First: ‘Inventory Control’ Integrates Dealership Inventory Directly Into Live Chat

 

Gubagoo’s patent-pending technology continues to rev up engagement and conversion on dealership websites by feeding vehicle information directly into chat with unprecedented speed, relevance and details

West Palm Beach, FL – January 7, 2014 – Gubagoo Inc. continues to raise the bar for dealership website engagement and chat with the launch of Inventory…

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Added by Crystal Hartwell on January 7, 2014 at 11:46am — No Comments

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