Larisa Bedgood's Blog – November 2016 Archive (2)

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

   

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

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Added by Larisa Bedgood on November 18, 2016 at 10:39am — No Comments

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi…

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Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments

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