Joseph Little's Blog (259)

The Big Easy Survival Guide for NADA100: Who’s Who & What’s Where

There’ll be a lot going on at NADA100—and to see everything you want to see, it’s important to make a plan.  It all starts with Carnival on January 26, and it won’t stop until the last person’s off Expo floor.  But don’t worry; I’ve got you covered, and I won’t let you miss a thing.  Here’s what you need to know and where you need to go:

 

  • Kick it off with Carnival. …
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Added by Joseph Little on January 9, 2017 at 3:23pm — 1 Comment

The Big Easy Survival Guide for NADA100

Chapter 4: What to See in the City

 

It’s almost time for NADA100, and that means we’re all about to get a little taste of New Orleans!  It’s a city that’s rich in history, fun, food, and nightlife, so it’s tough to know where to start.  To help you out, I did a little digging, talked to some friends in the know—and, of course, vetted some places…

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Added by Joseph Little on January 6, 2017 at 12:51pm — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 3: What to Do What When You Get There

 

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

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Added by Joseph Little on December 21, 2016 at 1:55pm — No Comments

Instagram Live Video Feature, Snapchat Groups, & More!

This Week in Social Media

 

News for the Week of December 19

 

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing a new Live Video feature to all U.S. users within…

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Added by Joseph Little on December 20, 2016 at 2:51pm — No Comments

Connected to the Max: Consumers Want Personalization

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

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Added by Joseph Little on December 19, 2016 at 1:52pm — No Comments

Instagram Adds Comment Control Features, LinkedIn Conversation Starters, & More!

This Week in Social Media

 

News for the Week of December 12

 

Instagram Adds New Comment Control Features

Comments are where most of the conversations and interactions on Instagram take place. These comments are generally…

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Added by Joseph Little on December 13, 2016 at 1:54pm — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 2: What to Know Before You Go

                                                                                                                                                                   

So you’re all signed up to go to NADA100 and you’re counting down to January 26?  (If you missed that whole registration thing, go…

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Added by Joseph Little on December 12, 2016 at 11:04am — No Comments

53% of Users Who Tweet at a Brand Expect a Response Within the Hour

 

Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business.  When it comes down to it,…

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Added by Joseph Little on December 9, 2016 at 11:23am — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 1: Get Prepared

 

It’s time to get ready for NADA100!  For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes.  A convention this big isn’t for the faint of heart—and it’s not for the unprepared.  Here’s what you need to know…

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Added by Joseph Little on December 7, 2016 at 12:57pm — No Comments

Twitter Moments Now for Mobile, Pinterest Introduces Hand-Picked Showcase, & More!

This Week in Social Media

 

News for the Week of December 5

 

Twitter Users Can Now Create Moments on Mobile

Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more.  Twitter users can now create…

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Added by Joseph Little on December 6, 2016 at 12:11pm — No Comments

Innovate to Dominate the Market

 

Dealerships that are winning in today’s marketplace have one thing in common.  They embrace innovation with enthusiasm.

 

Why?  Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead.  A step ahead of those who resist change.  A step ahead of those who insist on doing it…

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Added by Joseph Little on December 5, 2016 at 12:34pm — 1 Comment

When Asked to Choose, 54% of Marketers Chose Facebook

 

 

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …

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Added by Joseph Little on December 2, 2016 at 11:46am — 1 Comment

Instagram Adds Disappearing Photos, Videos, & Screenshots and More!

This Week in Social Media

 

News for the Week of November 28

 

Instagram Lets Users Know When Screenshots Are Taken

Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…

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Added by Joseph Little on November 29, 2016 at 1:26pm — No Comments

Take it to Turbo: Foolproof Ways to Engage Your Online Audience

 

You already know your customers are online learning about the products and services they’re considering.  And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome.  But before you start throwing articles, pics, and videos online, there are a few things to remember. …

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Added by Joseph Little on November 23, 2016 at 2:50pm — 1 Comment

Facebook Updates Metrics and Reporting, Pinterest Adds New Video Pins, & More!

This Week in Social Media

 

News for the Week of November 21

 

Facebook Updates Metrics and Reporting

Facebook had reportedly been having some issues with the metrics it provided, so they have…

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Added by Joseph Little on November 22, 2016 at 4:57pm — No Comments

A Marketplace of Empowered Consumers

 

Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.  Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected individuals with access to endless information that…

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Added by Joseph Little on November 21, 2016 at 1:28pm — 1 Comment

People Aged 55 And Older Interact With More Branded Content Than Younger Generations

 

 

Knowing your audience is important when it comes to creating engaging content. A recent study revealed that those aged…

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Added by Joseph Little on November 18, 2016 at 2:45pm — No Comments

More Features for Instagram Stories, More Ways to Connect With Periscope, & More!

This Week in Social Media

 

News for the Week of November 14

 

Instagram Adds More Features to Stories

New Instagram Stories features, including Boomerang, Mentions, and Links have been added…

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Added by Joseph Little on November 15, 2016 at 12:03pm — No Comments

In-Vehicle Technology, Safeguards, & Dealership Opportunities

 

Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.  While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in.  When it comes to automotive,…

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Added by Joseph Little on November 10, 2016 at 3:11pm — No Comments

Better Customer Service for Twitter, New YouTube Comments, & More!

This Week in Social Media

 

News for the Week of November 7

 

Twitter Beefs Up Customer Service Efforts

Twitter announced they have added two new features to Direct Messages:…

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Added by Joseph Little on November 8, 2016 at 1:23pm — No Comments

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