Jon Lamb's Blog – May 2014 Archive (1)
The Necessary Shift from #BigData to #BetterData
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive industry, we see it used for everything from conquest sales to social…
ContinueAdded by Jon Lamb on May 30, 2014 at 9:29am — No Comments
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- Cleanse and Append: The Keys to Marketing to Your Customer Database
- Conquest is Great, but Connect with Your Own Customers First
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