The end-of-the-year push is almost upon us. The industry has seen an increase in the number of educational and networking events over the last couple of years that has made it both amazing to have the choices and challenging to decide where to spend the…

There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.

Don't get me wrong. I know that there are things that have value from a marketing perspective…

There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.

Why is that? They have…