Mike Snellenberger's Blog (6)

Auto Dealers: Paying for Marketing Pays Off

Thanks to the auto industry investing in more digital advertising programs and marketing initiatives than ever before, the success of 21st century, digital-friendly customer loyalty rewards programs at forward-thinking dealerships across the country, and the launch of tons of head-turning new vehicles this year, America’s auto industry is continuing to experience an increase in domestic automotive sales.

Billions invested…

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Added by Mike Snellenberger on October 27, 2016 at 9:53am — No Comments

Catering to Multiple Generations and Cultures at Your Dealership

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

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Added by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments

Catering to Multiple Generations and Cultures at Your Dealership

The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…

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Added by Mike Snellenberger on September 19, 2016 at 6:58pm — No Comments

3 Ways to Turn 1st Time Customers into Repeat Buyers

Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time.  While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1st time buyers at your dealership into loyal, referring car buyers.  This…

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Added by Mike Snellenberger on September 6, 2016 at 10:33am — No Comments

Digital Moments and Mobile Tech: Auto Marketing for the Modern Car Shopper

Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time potential customers conduct a search, it creates a digital moment ~ a brief, online interaction that answers an immediate question or need.Creating a website that is mobile friendly will help your dealership provide information in response to these moments.  Further, being aware of the major digital moments…

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Added by Mike Snellenberger on August 25, 2016 at 3:00pm — No Comments

4 Tips for Growing Customer Engagement with Your Dealership

Auto dealerships face a unique challenge when it comes to growing customer engagement. In general, the modern customer is inundated with advertising and people have become adept at tuning out messages. However, your brand has an opportunity to rise to this challenge and can use great rewards programs as a cornerstone of customer engagement. Here’s how:

Deemphasize sales

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Although it may seem…

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Added by Mike Snellenberger on August 22, 2016 at 10:00am — 2 Comments

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