Posted on October 27, 2016 at 9:53am 0 Comments 0 Likes
Thanks to the auto industry investing in more digital advertising programs and marketing initiatives than ever before, the success of 21st century, digital-friendly customer loyalty rewards programs at forward-thinking dealerships across the country, and the launch of tons of head-turning new vehicles this year, America’s auto industry is continuing to experience an increase in domestic automotive sales.
Billions invested…
ContinuePosted on September 19, 2016 at 6:58pm 0 Comments 0 Likes
The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…
ContinuePosted on September 19, 2016 at 6:58pm 0 Comments 0 Likes
The landscape of sales and promotion at car dealerships is changing rapidly. Advances in technology, the rise of social media, and a shift in cultural values all have an impact on how your dealership interacts with customers. Many companies are currently grappling with learning to effectively market to different generations and cultures. It is likely that your target audience includes a generational mix of everyone from millennials to baby boomers, as well as people from different…
ContinuePosted on September 6, 2016 at 10:33am 0 Comments 0 Likes
Creating a truly successful, profit-generating, and reputable dealership in your community requires more than selling one vehicle at a time. While having your sales team consistently hit (and surpass) their quotas each month is certainly an integral component to longevity in the marketplace, it’s critical your dealership builds long-term relationships with each and every customer ~ transforming 1st time buyers at your dealership into loyal, referring car buyers. This…
ContinuePosted by Crystal Hartwell on April 26, 2018 at 2:45pm 0 Comments 0 Likes
The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck
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Posted by Jeff Cowan on April 26, 2018 at 12:00pm 0 Comments 1 Like
This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn…
ContinuePosted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments 0 Likes
Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks". So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…
ContinuePosted by Black Book on April 25, 2018 at 3:35pm 0 Comments 0 Likes
Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s. Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…
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