Rob Fontano's Blog – April 2012 Archive (1)

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more…

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Added by Rob Fontano on April 2, 2012 at 11:35am — No Comments

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