JoAnn Bedenbaugh's Blog (7)

How to Leverage Your OEM Action List

Connected cars are generating new lists of prospects: customers whose cars are telling them they need a service. You’ve likely received what we’re calling an “OEM Action List” of these customers from your manufacturer. Prompt follow-up with the right message can net you new business and loyal customers – especially important today when the…


Added by JoAnn Bedenbaugh on August 17, 2021 at 12:08pm — No Comments

Start converting leads that other dealers throw away

You’re not closing as many leads as you want, but you can’t figure out how to improve the situation. Your sales team is jumping on hot leads and setting follow-up reminders in the CRM, but your closing ratio is still below the 12.5 percent industry…


Added by JoAnn Bedenbaugh on July 6, 2021 at 1:01pm — No Comments

The Fatal Mistake of Using Dirty Data in your BDC

Clean, organized data will help you achieve more productivity and revenue from your BDC. You may not even realize your data is dirty, or disorganized.  


That’s because mess and decay happen gradually, over time. For example, it’s estimated that up to 30 percent of the…


Added by JoAnn Bedenbaugh on April 21, 2021 at 9:57am — No Comments

The Fatal Mistake of Relying on Manual BDC Processes

Marketing and lead generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales as much as 33 percent, according to an article in the Harvard Business Review. 


Chalk those results up to the fact that automation allows BDC agents to make more calls in less time, send targeted campaigns to thousands of recipients in seconds, easily access…


Added by JoAnn Bedenbaugh on April 13, 2021 at 8:52am — No Comments

The Fatal Mistake of Hiring a Poor BDC Manager

Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break-down completely due to a fatal mistake: a poor BDC manager. Poor managerial skills lead to erosion of processes and employee morale, resulting in unanswered calls, long wait times, loss of business, and high employee turn-over.



Added by JoAnn Bedenbaugh on March 24, 2021 at 10:42am — No Comments

Is Your Dealership Making This Fatal Mistake?

Phone and email are the titans of customer communications and most likely form the backbone of your business development. But they shouldn’t be the only way you communicate with customers. Relying on only one or two traditional forms of communication can be fatal to your dealership.


Customers today expect to be able to converse with you through multiple channels. Everything from texting to Live chat to Facebook messenger. And they want those communications to be seamless and…


Added by JoAnn Bedenbaugh on March 17, 2021 at 12:31pm — No Comments

Don’t Be a Slave to BDC Benchmarks

A lot of dealerships prefer using an internal sales and service BDC to maintain control of leads and processes. Yet, many struggle to measure what’s working and what’s not when it comes to maximizing the efficiency and productivity of every BDC agent. Are you among them?


The BDC is the glue that holds it all together when it comes to bringing traffic into your store. Managed properly, your BDC can help increase appointments, shows, sales, and closing percentages.



Added by JoAnn Bedenbaugh on February 10, 2021 at 8:49am — No Comments

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