As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).
These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…
Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments
Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:
Dealer Teamwork, an…
Added by Joe Friedrichsen on September 1, 2020 at 11:30am — No Comments
Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…Continue
Added by Joe Friedrichsen on June 5, 2020 at 11:00am — No Comments
Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.
Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…Continue
Added by Joe Friedrichsen on May 19, 2020 at 9:30am — No Comments
Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.
Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.
Added by Joe Friedrichsen on May 14, 2020 at 10:00am — No Comments
Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.
To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…Continue
Added by Joe Friedrichsen on April 22, 2020 at 10:30am — No Comments
This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…Continue
Added by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments
Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial.
Dealer Teamwork's executive team:
Added by Joe Friedrichsen on April 6, 2020 at 12:30pm — No Comments
Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.
The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…
Added by Joe Friedrichsen on March 25, 2020 at 12:38pm — No Comments
I put together a short list of 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees.
If you think of other helpful tips, feel free to add on to this list.
Here are mine:
1. Formalize, communicate and execute an action plan
Everyone’s inboxes are flooded with information from companies about their…
Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership.
Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…Continue
Added by Joe Friedrichsen on March 5, 2020 at 3:00pm — No Comments