Joe Friedrichsen's Blog (5)

An Opportunistic Approach to COVID-19 Marketing Strategies

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…


Added by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments

Understanding COVID-19 Government Relief Packages

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial. 

Content summary:

Dealer Teamwork's executive team:

  • Shares its…

Added by Joe Friedrichsen on April 6, 2020 at 12:30pm — No Comments

Do Not Use This New Google My Business Feature

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.

The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…


Added by Joe Friedrichsen on March 25, 2020 at 12:38pm — No Comments

6 Tips for a Safe Car Shopping Experience During COVID-19

I put together a short list of 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees.

If you think of other helpful tips, feel free to add on to this list. 

Here are mine:

1. Formalize, communicate and execute an action plan

Everyone’s inboxes are flooded with information from companies about their…


Added by Joe Friedrichsen on March 23, 2020 at 1:23pm — 1 Comment

How Local SEO and Google My Business Can Benefit Your Dealership

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. 

Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…


Added by Joe Friedrichsen on March 5, 2020 at 3:00pm — No Comments

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