Joe Friedrichsen's Blog (11)

Everything You Need To Know About On-Facebook Destination for Automotive Inventory Ads

As many of you may know, Facebook recently rolled Click to Marketplace Ads out of beta. These ads have been renamed to On-Facebook Destination for Automotive Inventory Ads (AIA).



These ads appear in a carousel ad format just like standard Automotive Inventory Ads. However, this new Facebook advertising type allows car dealers to drive traffic to Facebook’s dynamic and mobile-optimized vehicle detail pages (VDP). These VDPs look very similar to your Marketplace…

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Added by Joe Friedrichsen on October 13, 2020 at 11:00am — No Comments

Hey Ford & Lincoln Dealers: Dealer Teamwork is Now FordDirect Approved!

Dealer Teamwork announced yesterday that it is now a premier partner in the FordDirect AdVantage Digital Advertising program. Here's Dealer Teamwork's press release:



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Dealer Teamwork, an…

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Added by Joe Friedrichsen on September 1, 2020 at 11:30am — No Comments

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

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Added by Joe Friedrichsen on June 5, 2020 at 11:00am — No Comments

Is Google's May Core Update Impacting Dealerships?

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.

Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…

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Added by Joe Friedrichsen on May 19, 2020 at 9:30am — No Comments

Tru Images President: Libraries Contribute to Global Warming

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.

Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.

Added by Joe Friedrichsen on May 14, 2020 at 10:00am — No Comments

8 Facebook & Instagram KPIs Dealers Should Be Measuring

Having trouble understanding how your dealer's digital campaigns are performing? If so, you're not alone. This is a common challenge for dealers and advertisers in general.

To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s…

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Added by Joe Friedrichsen on April 22, 2020 at 10:30am — No Comments

An Opportunistic Approach to COVID-19 Marketing Strategies

Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone.

This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they…

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Added by Joe Friedrichsen on April 9, 2020 at 2:30pm — No Comments

Understanding COVID-19 Government Relief Packages

Hi everyone! Dealer Teamwork, an automotive digital marketing provider, shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. I hope you find it beneficial. 



Content summary:



Dealer Teamwork's executive team:

  • Shares its…
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Added by Joe Friedrichsen on April 6, 2020 at 12:30pm — No Comments

Do Not Use This New Google My Business Feature

Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19.



The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the…

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Added by Joe Friedrichsen on March 25, 2020 at 12:38pm — No Comments

6 Tips for a Safe Car Shopping Experience During COVID-19

I put together a short list of 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees.

If you think of other helpful tips, feel free to add on to this list. 

Here are mine:



1. Formalize, communicate and execute an action plan



Everyone’s inboxes are flooded with information from companies about their…

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Added by Joe Friedrichsen on March 23, 2020 at 1:23pm — 1 Comment

How Local SEO and Google My Business Can Benefit Your Dealership

Whether you’re a single dealership or part of a national dealer group, it’s vital that you have a local SEO strategy to attract local in-market shoppers to your dealership. 

Google My Business and proper citation and directory management are two key parts of any effective automotive local SEO strategy. By optimizing your Google My Business listing and managing your citations and directory, you can increase your chances of local shoppers finding you in local search…

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Added by Joe Friedrichsen on March 5, 2020 at 3:00pm — No Comments

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