3 Birds Marketing Partners with ELEAD1ONE to Offer Full Systems & Data Integration for Optimized End-to-End Marketing

Partnership gives mutual dealer clients better accessibility and visibility into operational and marketing data and 3 Birds’ best-in-class consumer-directed marketing solutions

Chapel Hill, N.C., October 24, 2016 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company today announced a new partnership with ELEAD1ONE, the benchmark in automotive software. The partnership will pair 3 Birds’ powerful integrated marketing, analytics platform, and revolutionary predictive modeling solution with the comprehensive ELEAD1ONE dealer-focused suite of services.

The combined offering enables automotive retailers to quarterback integrated, data-driven communications throughout the entire consumer lifecycle, generating superior results across key digital channels and traditional touchpoints while creating cost- and time-saving efficiencies within their stores.

Partnership offers mutual clients previously unavailable systems and data integration

Automotive retailers have long sought an integrated solution with complete visibility into operational and marketing data, but have previously faced a lack of real-world options. The new partnership between 3 Birds Marketing and ELEAD1ONE does this and more, empowering dealers to make smarter, data-driven decisions and immediately execute them through the multichannel platform.

Mutual clients who chose to participate can leverage valuable business intelligence gathered inside the ELEAD1ONE suite of products for increased visibility for more effective end-to-end communications with prospects, customers, in-market shoppers, and conquest brand owners across digital and traditional channels.  

Introducing new managed marketing packages using 3 Birds’ Smart Stream Technology

3 Birds and ELEAD1ONE created three (3) managed marketing packages that give full integrated access to the proprietary 3 Birds marketing and analytics platform, architected to adapt to changing consumer behavior and the ever-evolving digital landscape. These fully responsive packages drive incremental sales utilizing the additional functionality of 3 Birds’ dynamic content generation and predictive Smart Stream technology to increase the level of engagement, ROI, and customer lifetime value.

Package options include custom newsletter and sales incentive emails, new and used inventory streams using live inventory integration, and social media and reputation management with access to 3 Birds’ Neighborhood Watch competitor-monitoring application.

For more information about the new partnership between 3 Birds and ELEAD1ONE platform, contact kristen@3birdsmarketing.com. ELEAD1ONE clients can learn more about the fully managed marketing packages by contacting 3 Birds Marketing at www.3birdsmarketing.com/connect.


ELEAD1ONE, the benchmark in automotive software, helps dealers bridge the gap between sales, service, and marketing operations. The company’s automotive-only contact center, CRM, and service drive technologies are the foundations of their unique suite of products that drive its clients forward through strategic business advantage.  Headquartered in Georgia, ELEAD1ONE has over 1,500 employees nationwide and serves more than 8,000 dealerships across the United States and Canada, including six of the top ten dealer groups.

ELEAD1ONE continues to lead the industry standard by providing insight to the community, identifying trends, and through the continuous development of personalized retail solutions that help dealers operate more profitably.

About 3 Birds Marketing, LLC

3 Birds Marketing is a new breed of fully integrated, enterprise-level, multi-channel, multi-tier marketing software platform and solutions provider focused in the automotive retail space. 3 Birds helps automobile manufacturers, distributorships, advertising agencies, dealer associations, automobile dealership groups and dealerships demand, attract, and convert modern digital consumers through enterprise-level integrated marketing technology, outstanding client services, and extensive marketing and automotive retail experience. 3 Birds was founded in 2009 and is headquartered in Chapel Hill, North Carolina.

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Comment by steven chessin on November 2, 2016 at 1:32pm

This is very good news.

My only question is --- does this only help major stores or does it have application to small independents ? Having just spent a few months with an auto auction I see that that the tech/marketing gap between stores selling less than 50 cars per month and those selling hundreds or more is astonishing. 

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