Innovative startups are always looking for new ways to stay ahead of the competition and one way to do it without breaking the bank is by remodelling your business vehicles with spectacular, professionally designed graphics wraps on your van, truck or car. Research by the Outdoor Advertising Association of America revealed that vehicle graphics remains
a powerful tool of advertising reaching more customers at a lower cost per thousand impression than other means of advertising.
5 points that prove Vehicle Graphics is a good investment for your small business
Reach a wider audience
Vehicle wrap advertising is an efficient form of outdoor advert that allows you to reach more prospective clients at a lower cost when compared to other forms of advertising. The wraps can be changed as often as you want at a fraction of the cost of long-term advertising campaigns. Durable designs made from vinyl offer 5 years’ worth of cheap advertisement, making it a cost-effective option for startups and small businesses. Depending on the population and city size, a single wrap can generate up to 70,000 daily impressions.
Driving and parking a wrapped vehicle within your locality increases awareness of your brand among the residents, pedestrians or drivers on the commute to their destination. You get a dramatic spike in awareness when you park in front of a sold-out crowd, busy sports bar or cultural event.
Great ROI benefits
Advert campaigns don’t always go well, sometimes its’ not worth the investment. Vehicle graphics trump that rule and many small businesses have witnessed huge profit margins after they wrapped their vehicles. Patrick Hart, CEO of Bethel Signs & Graphics who can create custom signs for your business testifies, “Some Marietta truck customers called me to say that their business increased after they wrapped their trucks. Some gained new clients before they got home and others took new clients the moment they left our store”.
Freedom of control
Your vehicle wraps can be used to promote special offers or discounts and you decide the design of the wrap and the time of replacement. Depending on the season or what’s hot during the year, you can change your wraps to optimize sales during rush periods.
Kent Jorgensen, CEO of Sign O-vation Signs and Graphics Company who make custom signs and vehicle wraps for businesses suggests , “use vinyl vehicle wraps to provide an extra layer of protection and prevent scratches and dents that occur from road debris. It’s easy to remove by a professional and it keeps your truck in pristine condition so it retains great value when you want to sell it”. There is no downside with a vehicle wrap and almost all startups recoup the cost within the first month, making it a foundation for small business marketing.
How much does it cost?
Any vehicle can be wrapped and the price is determined by the make of vehicle, amount of coverage and type of vehicle wrap you want. The average price is between $1,500-$3,000 , which includes the material, and professional installation
Who should use Vehicle Warp marketing?
Restaurants, salons, grills and bars
Retail shops like pet groomers, florists, babysitting services and co.
Real estate firms, attorneys at law, engineers, plumbers, technicians, consultancy services and other service professionals.
Hospitals, dental/private practices and healthcare clinics.