CallSource Automotive Brings Industry-Leading Call Tracking and Management System to Australia


Company to help Australian dealers improve call-to-conversion ratios with U.S.-patented system that generates an average of $320K+ in additional annual earnings for US dealers; Hyundai Australia first to roll out system to dealer network


San Francisco, Calif. - January 23, 2015 - CallSource, the U.S. leader in call tracking, management and training, announced today at the 2015 National Automobile Dealer Association Convention in San Francisco that it has launched its patented system in Australia. This will give Australian auto dealers access to the same tools US dealerships are using to significantly improve their call-to-conversion rates. Partnering with Australia’s Dealer Solutions, CallSource’s initial rollout is with Hyundai Australia’s dealer network.

Dealers and OEMs spend billions of dollars generating leads – a vast majority of which come in as phone calls. CallSource data shows that a mishandled call results in the customer defecting to another brand more than 50 percent of the time. With calls currently outpacing email leads 4-1[1], both dealers and OEMs are feeling the pain of missed opportunities when these calls are mishandled.

“A mishandled call equals a missed lead which translates into millions of dollars of lost revenue for our industry. With precision tracking and follow up, our solution has helped thousands of dealers increase their call-to-conversion ratios from seven percent to over 25 percent, a result that grosses an additional $320K annually[2], on average,” said Andrew Price, President of CallSource Automotive. “We are pleased to bring this same benefit to Australia’s auto industry.”

CallSource manages and tracks millions of calls for dealers each month, recording and analyzing them and triggering alerts when mishandled. A recent analysis of over 600 dealers using CallSource DealSaver alerts showed that over 39 percent of vehicle sales were associated with alert notifications of mishandled calls and that closing ratios on DealSaver follow-up calls is approximately 25 percent.

“Following an in-depth review process, Hyundai Australia selected Dealer Solutions and CallSource as business partners to provide our dealer network with an integrated and complete online marketing solution,” said John Elsworth, COO, Hyundai Motor Company Australia. “Hyundai's market share in Australia continues to grow and we wanted a holistic solution which would allow us to effectively monitor and measure quality and performance of customer handling whilst also increasing sales by converting more leads to appointments.”

Dealer Solutions is CallSource’s exclusive representative in Australia and New Zealand for its patented inbound tracking and recording system that identifies the advertising source responsible for each call, monitors and improves employee telephone skills and alerts dealers whenever prospect calls are mishandled just in time to save missed sales opportunities.

“Partnering with CallSource Automotive gives our clients greater insights into their lead generation and conversion performance by measuring the one thing that still matters most: the phone call,” said Chris Vening, CEO of Dealer Solutions.

“We chose Dealer Solutions because of their strong focus on delivering auto retailers tools that enable them to maintain operational excellence and a sustainable competitive advantage,” said Allan Cooper, President of Cooper Media Group and Head of Global Strategic Partners at CallSource.

CallSource will be at NADA with guests NFL Superstars Dwight Clark and Everson Walls at their suite at their suite at the Westin St. Francis, 32nd Floor. Dealers who visit the suite can see first hand a demo of CallSource’s leading solution, meet Clark and Everson and have a chance to win Super Bowl tickets.

About CallSource

CallSource has been the industry leader in call tracking and lead management solutions throughout the United States and Canada for more than 20 years. Based in Westlake Village, Calif., CallSource recently launched its patented Sales Profit Management (SPM) system to provide dealerships with call tracking, performance analysis, advisory services, online training and streamlined access to a network of top industry service providers. CallSource serves multiple industries including automotive, home services, media, and healthcare, as well as numerous Franchise businesses. Visit


About Dealer Solutions

Dealer Solutions is one of Australia's leading solutions providers for website and Internet Inventory Management systems for the Retail Motor Trades. Founded in 1992, Dealer Solutions primary goal is to help Australian motor dealers utilize new technology to streamline their day-to-day business. Dealer Solutions provides all dealers with a truly independent alternative to Website Development, Online Inventory and Distribution for advertising on the Internet. Visit 

Cooper Media Group 

Cooper Media Group is focused on establishing global strategic partnerships within the automotive digital media landscape. Allan Cooper is a 30-year automotive veteran in the USA. Originally from Australia, Cooper established one of the first Internet sales operations for Chrysler Dealerships, has been recognized by JD Power and Associates as one of the pioneers of automotive e-commerce and was at the forefront of automotive CRM solutions and is a founding partner in OneCommand.


Media Relations: 

Melanie Webber, mWEBB Communications, (949) 307-1723, 

Cassandra Cavanah, mWEBB Communications, (818) 397-4630,


[1] ADP Digital Marketing

[2] Based on industry average of $2,200 gross profit per vehicle sold

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