Car News Network | BRAM Auto Group Marketing Director, Joe Ciaccia Discusses Value of Online Reviews for their Honda and Toyota Dealerships

Published on Jul 24, 2015
BROOKLYN, NEW YORK | Bay Ridge Toyota | July 24, 2015 | Criss Castle meets with BRAM Auto Group's Marketing Director, Joe Ciaccia as he discusses how online reviews affect both sales and service. Ciaccia manages the group's marketing and public relations for New York City's Honda of Manhattan, Toyota of Manhattan, Bay Ridge Toyota, Fordham Toyota and Westchester Toyota. He finds customers are actively pursuing reviews before the sale and eager to write reviews after the sale. 

Ciaccia's insight is inline with DealerRater's recent report indicating New York, New Jersey and Florida receive the most reviews and Ford, Chrysler and Honda are the most reviewed brands. From this, we could derive that New York Honda customers are actively writing and seeking reviews. As the marketing director in one of top reviewed states and most actively involved customers, Ciaccia's assessment is valuable. 

Ciaccia feels having a hold on the review process gives his group an advantage over competing dealerships carrying the same brand as well as other OEM brands. 

In addition, Ciaccia says BRAM"s philosophy of having a close relationship between the General Manager and the customer is a foundation of the company's success. 

About BRAM Auto Group: BRAM Auto Group is one of the largest family owned businesses in the Tri-State area with innovative dealerships throughout NY and NJ. BRAM Auto Group and its affiliated dealerships have been in business since 1964. BRAM Auto Group is committed to providing an exceptional customer experience and prides itself in being an industry leader in innovation.

Providing an excellent customer experience begins with our genuine desire to delight our customers considering the overall experience we provide when they visit our stores or website, understanding what they think and feel, and knowing what we can do to make it better. It is the relationships we forge—and the trust we create—that matters most to our success.

Car News Network -- We'll See You on the Road!

Criss Castle 
Car News Network
New York, New York
Tel: (516) 987-5523

Views: 314


You need to be a member of to add comments!


© 2023   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service