CarFinance Expands Dealer Services with Profitable, Ready-to-Buy Customers

 Referrals from ensure dealer profits, with LTV ratios of up to 120%, and up to $2,000 for back-end products


Irvine, CA, February 3rd, 2012CarFinance Capital LLC, a specialized provider of non-prime financing for auto dealers, today announced that it has expanded its dealership services to provide incremental customer referrals from, which offers direct lending to the less-than-prime consumer.  The new program is designed to ensure dealer profits by providing LTVs (Loan-to-Value ratios) of up to 120%, and $2,000 for back-end products (i.e., extended service contracts, etc.) sold by the dealer.


Led by an experienced management team that previously built one of the largest U.S. auto finance companies (Triad Financial Corporation), CarFinance Capital, which launched in May 2011, is already providing indirect, less-than-prime lending services, as well as first look opportunity on referrals, to over 1,000 dealers nationwide. The company officially launched, in January.


“CarFinance Capital is dedicated to helping dealers serve the growing ranks of non-prime car buyers -- and, while most consumers choose to finance at the dealership, many seek out solutions where they can apply for, and receive, their financing anonymously and online. The demand is there: in just the few weeks since we launched, we’ve already received thousands of online applications,” said CarFinance president and CEO Jim Landy.


Consumers type in car financing-related keywords over 3 million times each month on Google alone, according to Google Adwords.’s direct lending platform is able to reach these consumers, many of who might otherwise fall through the cracks for dealerships.  And, unlike lead aggregators, who sell and resell customer information to multiple buyers (from consumers who may or may not be serious), direct loan customers from are more than idle tire kickers -- they have formalized their commitment to buy.


“Our expanded dealer program is structured to ensure that these qualified and ready-to-buy customers purchase at one of our preferred dealers,” continued Landy.   “So delivers both efficiencies and profits to dealerships, and a welcome new option for credit-challenged consumers.”’s direct referrals also dramatically minimize a dealer’s work: car shoppers are approved, all required stipulations have been collected, all verifications and the signed agreement are in hand --- and the application process is paperless and can be completed online. Additionally, the company funds dealers’ bank accounts directly via ACH, so they get paid immediately.


Irvine-based CarFinance is licensed in 21 states for both its direct and indirect businesses and will roll out nationwide in the coming months.


If you are a franchise dealer interested in receiving referrals, email


About CarFinance Capital LLC

CarFinance Capital LLC ( is a fresh new company focused on partnering with franchise auto dealers to provide credit to non-prime consumers. Dedicated to premium service for its customers, CarFinance offers one-on-one support, consistent, predictable credit decisions, fast funding, multiple lending options, and deal-structuring flexibility to help auto dealers meet the needs of today’s non-prime car buyer.  Headquartered in Irvine, California the company is led by Jim Landy and a seasoned team of executives that have long histories working together in the non-prime auto market. 


About’s ( management has helped hundreds of thousands of consumers with less-than-perfect credit purchase a quality, late-model vehicle. Its mission is to empower the growing ranks of less-than-prime new and used car shoppers by providing an anonymous time- and money-saving way to get their car loan pre-approved before they hit the dealership. Through, car shoppers can apply for a new or used car loan or lower their existing car loan payments through refinancing, from the comfort of home - and because the entire process is completed online, personal information is kept private, safe and secure. The site also provides consumers with easy-to-use finance empowerment tools and content, such as calculators, articles, tips and advice.


Media contacts:

Melanie Webber, mWEBB Communications, (949) 307-1723,

Angela Jacobson, mWEBB Communications, (714) 454-8776,


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