Chicago, IL – March 20, 2012 - Joe Castle, Founder and CEO of Castle Auto Group, has been selected to share his phenomenal dealership turn-around story to attendees at the 12th annual Digital Dealer Conference and Exposition in Orlando, Florida, April 3-5, 2012.

In his session titled, “Turn Your Dealership Upside Down!  How to Create a Digital Dealership for Maximum Profit”, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle Buick GMC stores from poor performers to dealerships with sales over 200% and gross profits over $5.2 million annually.

Managers will walk away from Castle’s presentation with the ability to implement the following strategies in their dealership:

• Restructure their organizational chart and create a digital dealership
• Revise employees’ roles, pay and incentive plans for a digital dealership,
• Make changes in the marketing strategy, which media to eliminate and which new media to add into a digital dealership.

“After my presentation, Principals will walk away with knowledge of how to turn their dealerships from a Traditional Structure to a Digital Dealership Structure. They will learn tips that they can immediately implement in their own dealership to take their digital marketing to a whole new level and drive huge NET profits,” said Castle. “As a Principal myself I’ve been in the same position as a lot of the attendees and I can speak from experience. Every step I’ll share with attendees in my session is one I have tested and found to be successful and profitable in my own stores.”

For additional information on the Digital Dealer conference and Castle’s presentation, please visit www.digitaldealerconference.com.

About Joe Castle :

Joe Castle has 12 Years experience in the Automobile Industry. He is Founder & CEO of SOCIALDEALER, CEO of Castle Automotive Group, AutoCare Warranty Corporation, and Castle Capital Management LLC. He has first-hand experience of how to double and triple car sales by use of digital marketing strategies in a dealership. As the auto industry has taken a 30% decrease, Castle has driven his dealership’s sales over 200% and gross profits over $5.2 million annually. Joe’s motivation is to drive the automobile business to the next level by designing and implementing digital marketing strategies that transform traditional dealers into revolutionary digital dealers. He has a B.A. in Business Management from Northwood University.