Joe Castle
  • Male
  • Oak Brook, IL
  • United States
  •, Castle AutoGroup,…
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Joe Castle's Friends

  • Evan Rodenberg
  • Andy McBride
  • Ronni Jones
  • Derek Finke
  • Lisa A. Lee
  • Jared Davis
  • Jon Munzel
  • James L. Kneip
  • Stan Sher
  • Michael Bejar
  • Jim Battista
  • Mike Bachara
  • Nicki Allen
  • Sam Quina
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Joe Castle's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?, Castle AutoGroup, and AutoCare Warranty Corp
What is your current position within your organization?
CEO and Founder
What is your company website?
What is your Facebook page/URL?!/profile.php?id=100000448850692
What is your LinkedIn page/URL?
How did you specifically hear about DealerELITE? If referred, who?
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Joe Castle has 12 Years experience in the Automobile Industry he is Dealer Principal of Castle Auto Group and CEO/Founder of and AutoCare Warranty. He has first hand experience of how to double and triple car sales by use of digital marketing strategies in a dealership. As the Auto Industry has taken a 30% decrease Castle has driven his dealerships sales over 30% and gross profits of over $2 million annually. Joe’s motivation is to drive the automobile business to the next level by designing and implementing Digital Marketing Strategies that will transform a traditional dealer into revolutionary digital dealer. He has a B.A. in Business Management from Northwood University

Joe Castle's Blog


Posted on March 19, 2012 at 4:20pm 0 Comments

Chicago, IL – March 20, 2012 - Joe Castle, Founder and CEO of Castle Auto Group, has been selected to share his phenomenal dealership turn-around story to attendees at the 12th annual Digital Dealer Conference and Exposition in Orlando, Florida, April 3-5, 2012.


In his session titled, “Turn Your Dealership Upside Down!  How to Create a Digital Dealership for Maximum Profit”, Castle will explain step-by-step how he used digital strategies to flip his Castle Chevy and Castle…


How to manage bad reviews

Posted on October 19, 2011 at 12:58pm 0 Comments

Excellence in customer service is a goal all businesses should strive to achieve. There are many advantages to a business when they reach the point where great service becomes an everyday offering. The strongest benefits being customer loyalty, repeat purchases and the resulting word of mouth advertising. However, even with strict standards and detailed service programs in place, bad reviews can happen. As much as we would like to be perfect,we can’t be 100% of the time. Employees…


Why Bad Reviews are not all Bad News

Posted on July 20, 2011 at 4:01pm 0 Comments

Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…


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