Now is the time to get your troops ready for Memorial Day. Special Event are about closing not just about selling. Management you should start now by drilling your people on the following objections throughout the day to prepare them for the weekend.

Not Buying Today
Shopping Best Price
Best Price on the Lot
Price too High
Payments too High
Down Payment Too Much
Not Affordable
Not Enough for My Car
Need to Think About it
Never Make a Rash Decision
Gotta look at X first

Drill them now and prepare them for the weekend. All day long, throughout the day---everything should be in preparation for building Memorial Day CLOSERS. Alex Baldwin made ABC famous but he could have easily said- CLOSE OR LOSE! If they aren't properly prepared for the close you lose, they lose and if you have a great product and service commitment the customer loses.

Grant Cardone, Author and CEO


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