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Register for our webinar on location-based marketing to learn what these tools are, why you need them and how to use them to attract customers and beat your competition.

You thought you nailed it when your social media manager connected your store with more than 500 Facebook friends and found 1,000 Twitter followers. You thought you could relax. But wait. There’s more.

Mobile devices have become the primary tool for everyday tasks for a growing number of consumers. Location-based apps on these devices can immediately connect your store to car shoppers as soon as they come into your area. You need to know what these apps are, why you need them and how to use them to attract customers and beat your competition.

In this webinar, you’ll learn:

• The major location-based apps available
• The strengths of each of the apps
• Step-by-step instructions on implementing marketing campaigns using these apps
• How to attract new customers using location-based apps
• How to retain existing customers through virtual loyalty programs
• How to push your offers to in-market customers already in your area
• How to attract your competitor’s customers to your store
• Tips and tricks to maximize your dealership’s exposure on these apps
• How to measure each campaign’s effectiveness

After this webinar, you’ll know how to:

• Setup and create active campaigns for your dealership on each of the major location-based apps immediately and at no-cost to you
• Be able to create effective campaigns on each of these apps, leveraging each service’s strengths
• Know how to integrate these campaigns into your existing advertising and marketing strategies
• Manage and monitor the campaigns to maximize customer interaction
• Increase your dealership’s exposure and visibility to customer’s social networks even if they don’t buy a car or service with you
• Drive new customers, retain existing ones and attract your competitor’s shoppers using these apps

Instructors:

Arnold Tijerina is the Director of Interactive Media for Dealer Communications and has over nine years’ experience in the retail automotive industry. His background features several key positions, including Internet Director for several large multi-brand auto groups in Southern California. He has held sales training classes and was a Senior Account Rep for HomeNet Automotive. He is an active and respected member of the online automotive community and is known for his expertise in digital marketing and social media.

Alex Rosenblatt heads up SCVNGR's automotive vertical.  SCVNGR, a Google funded gaming company out of Cambridge, MA, provides turn-key marketing and promotional solutions that leverage SCVNGR's state-of-the-art location-based gaming (LBS) platform.  SCVNGR events provide powerful, customizable engagement in fun and innovative ways. Alex is a Los Angeles native with a Bachelor's in Psychology from The University of Rochester and an MBA in Entrepreneurial Business from Babson's Olin School of Business.