Join Mark Rikess for an encore presentation from the 10th Digital Dealer Conference & Exposition: Managing and Selling to Generation Y.

Gen Y (70,000,000 strong) are becoming the predominant auto buyers and provide unique challenges and opportunities for auto dealers. 

Is your dealership prepared for the challenge of managing and selling to Generation Y (over 70 million potential purchasers and employees)? If your dealership management is made up of Baby Boomers who are often flummoxed by the task of managing 20-something Gen Y'ers, then this webinar is for you. Learn how to deal with people that grew up texting instead of talking, who were told "you can be whatever you want", in a world where no one lost and everyone got a trophy. Gen Y wants input into decision making, career paths, flexible work hours, salary based pay plans and much more. 

Selling to this generation also presents unique challenges including: 
•"electronic deal making"
•transparency 
•an ultra-fast process
•having sales consultants who are true product experts 

This webinar will provide you with real world tips and techniques for dealing with a generation that will ultimately dictate your store's profit and loss. 

As a second-generation automotive dealer, Mark Rikess began with an early focus on performance improvement and implementation of leading edge dealership practices. He founded The Rikess Group (TRG) in 1991 and is widely recognized for championing the one-price selling movement employed at over 150 franchises. Corporate clients include AutoTrader.com, Toyota, Honda, Nissan and Ford, among others. He has been widely quoted in the Wall Street Journal, Business Week and The New York Times. Rikess is also the founder of www.digitalairstrike.com, a service that allows dealers to outsource their social media and reputation management activities and www.greendealersupport.com, a company that helps dealers develop a strategy to become "greener,” resulting in cost savings and dealership differentiation.

CLICK HERE TO REGISTER NOW!