DrivingSales Announces the Most Valuable Insight of 2015 at Presidents Club in New York City


"The Importance of Quality Response," presented by SCI MarketView,

named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club


Salt Lake City, UT– April 8, 2015DrivingSales today announced that "The Importance of Quality Response," presented by SCI MarketView, has been named the 2015 DrivingSales Most Valuable Insight.  SCI MarketView received the award from DrivingSales CEO Jared Hamilton at the sold-out Presidents Club event in New York City on April 1st. The Most Valuable Insight competition, which was judged exclusively by dealer executives, was created by DrivingSales to foster the spirit of progress and thought leadership in the auto industry.


“This year’s Most Valuable Insight competition was a very tight race between five truly exceptional and actionable insights, illustrating once again that this is one of the most inspirational and exciting segments of the Presidents Club,” said DrivingSales CEO Jared Hamilton.  “We are proud to congratulate our 2015 Most Valuable Insight award winner, SCI MarketView, for a smart insight that our attendees can take home and immediately implement in their dealership; and thank you to all MVI finalists for ideas that will help move our industry forward.”


For their insight, SCI MarketView analyzed two thousand auto shopper responses to demonstrate how dealers can quadruple their chances of bringing shoppers into the showroom and close deals. The presentation illustrated that it is not just the speed of the initial response that determines effectiveness, but also quality: responses that contain personalized elements, with a high correlation to the consumer’s initial interest, increase the chances of success.


As the winner of the Most Valuable Insight competition, SCI MarketView will have the opportunity to present the data in much greater detail on the main stage at the 2015 DrivingSales Executive Summit in October in Las Vegas.  The Most Valuable Insight runners-up are (alphabetically by company) "Fine Tune Your Fixed Ops Phone Skills: Inbound call handling secrets revealed," presented by CallSource, "The Next Chapter of Car Buying: Consumer preference will drive radical change in dealership process," presented by Cox Automotive, "How Pricing Drives New Vehicle Buyer Preference And Profitability," presented by vAuto


 For the DrivingSales Most Valuable Insight competition, industry professionals are asked to provide an insight, founded on original research, which can provide significant value to dealership executives.  A panel of top Dealer Principals/Owners and General Managers from innovative dealerships across the US chose five finalists from online applications.  The submissions were evaluated entirely on their merits, without identifying the submitter. The finalists presented their insights onstage, in nine minutes each, at the Presidents Club event, with the winner selected by a dealer panel.


The Most Valuable Insight Competition was part of a high-level line-up at the DrivingSales Presidents Club that included the former leader of Navy SEAL Team Six, Sonic Automotive’s VP and CMO Rachel Richards, and the release of The DrivingSales Consumer Experience Study based on a 16 month-long ethnographic and quantitative research initiative with over 1,300 shopper and buyers. The study looks at the rational and emotional factors that cause modern automotive shoppers to connect, or disconnect, with automotive dealers in the buying process.  Interested parties can keep connected with these findings at http://www.drivingsales.com/trust.


For more information about the DrivingSales Most Valuable Insight Competition, go to http://www.drivingsalespresidentsclub.com/competition/.


Check out today’s blog on DrivingSales at: http://www.drivingsales.com/blogs/DrivingSales/2015/04/08/sci-marke...


About The DrivingSales Presidents Club

Held annually on the east coast, The DrivingSales Presidents Club offers dealer principals a place where they can access the right, relevant information to lead their dealerships – profit-building information filtered through those who understand it best: innovative leaders from inside and outside the industry who have built great business strategies; progressive dealerships who are making a difference on the ground, and the forward-thinking general managers and dealership principals who not only know what information matters, but how it matters. The event, which is dealer-designed to cover the topics most relevant to the challenges of dealership leadership today, also emphasizes peer interaction and idea-sharing forums. Discussions and presentations focus on the three foundational assets of successful dealership operations, Capital, Brand and People and the event includes The Most Valuable Insight competition.


About DrivingSales   
DrivingSales provides automotive dealership professionals with actionable insight and solutions to implement strategic change that advance their careers and grow their businesses amidst the disruptions of today's market.  Founded by a third-generation car dealer in 2008, today DrivingSales is utilized by over 60% of franchised dealerships in North America as a resource to improve their business performance.  DrivingSales operates three business units geared at delivering actionable insight to dealers:  DrivingSales Media, which comprises theDrivingSales.com dealer community, DrivingSales News, Dealer Executive Magazine, and multiple industry conferences. DrivingSales University, the leading provider of automotive retail education content and certification programs, and DrivingSales Data, the industry’s largest cross-channel data analytics platform.

To learn more about the DrivingSales community, news, training or performance analytics visit DrivingSales.comDrivingSalesNews.comDrivingSalesUniversity.com and DrivingSalesData.com




DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Crystal Hartwell (crystal@mwebbcom.com), mWEBB Communications, 714.987.1016



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