eLEND Solutions™ Wins Dealer Marketing Magazine’s 2015 Technology Leadership Award


eLEND Solutions named highest rated in Auto Finance category



Mission Viejo, CA – April 20, 2015 – eLEND Solutions™, the leader in next-generation consumer finance for the auto industry, today announced that it is the winner of Dealer Marketing Magazine’s 2015 Technology Leadership Awards in the Auto Finance category.


“This award is really special to us because our dealer customers nominated us and the review panel that made the final decision is made up of a group of people who truly understand automotive retailing,” said Pete MacInnis, CEO of eLEND Solutions. “I hope that this recognition introduces our connected car buying experience platform to more dealers who are looking to improve the finance process for today’s online consumer - financing no longer needs to be arranged exclusively as an in-store activity.”


eLEND Solutions is behind the charge to reduce the lengthy car-selling process from hours to minutes. The company’s legacy interactive online credit application (Get Pre-Approved in Seconds) generates, according to Dealer.com, a 2000% uplift in submitted credit applications over traditional, static long-form credit apps. CreditPlus, the company’s recently launched next generation online credit and finance solution  is powered by a patented rules-based loan decision engine that provides car shoppers with upfront access to dealership financing sources and real, exact near-final terms of approval from multiple lenders – all controlled by the dealer.  


An eleven member DealerKnows’ Vendor Review Dealer Panel, including moderators Joe Webb and Bill Playford, selected a total of nine award recipients across various categories.


Dealer Marketing Magazine’s Technology Leadership Awards’ selection process is designed to ensure objectivity. Nominations are open to all vendors that have developed the most innovative products, tools, or services that benefit auto dealers across the country. A full list of award results is available online at dealermarketing.com.




About eLEND Solutions:

eLEND Solutions was founded in 2003 as DealerCentric, who pioneered  the auto industry’s leading online interactive credit application product. The company has since expanded its mission by developing a comprehensive, next-generation consumer finance management system that will benefit dealers, lenders and consumers. eLEND Solutions technology platform brings financing to the front of the sales process, and puts the customer in the right vehicle and loan, at the point of sale, reducing the sales and finance  process from hours to minutes.


Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Crystal Hartwell, mWEBB Communications, (714) 987-1016, crystal@mwebbcom.com



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